Digital Marketing and Communication

The demand for digital specialists is growing in France and in the world in general. Different profiles are needed to respond to the digital transformation of companies, the explosion of e-commerce and new modes of communication.

The digital marketing and communication major offers students the opportunity to develop and implement an omnichannel digital strategy for a brand or company and to learn data analysis techniques and the challenges of customer relations.

Program

The 3rd year of the Bachelor in Management is divided into 2 parts.

The first part is composed of a core curriculum and the majority of the topics covered are seminars:

Team Building Seminar
Strategic Marketing Seminar
Sales and Distribution Seminar
Communication Seminar
Omnichannel Customer Relationship Strategy Seminar

Then students enter their major.

During their training, some disciplines are transversal and take place all year round, such as the Voltaire project, TOEIC preparation and the MyStartUp project.

Throughout the year, several certifications are offered to students to validate their level of competence and enrich their CV by publishing the certifications obtained: TOEIC, HubSpot, Projet Voltaire, COSS Soft Skills.

Work-study program

The 3rd year of the Bachelor in Management program is exclusively a work-study program to allow you to acquire solid professional experience. The rhythm is one week at school and two weeks in the company.

Course modules

Marketing Strategy
Cryptocurrencies and Innovation
Site creation tools
Innovation and buzz
Intercultural Management
Customer Relationship Management
Crisis Management
Applied E-marketing
Social Network Management
AI, Machine Learning and Deep Learning

Major

Training partnerships with leading Internet companies.
Operational trainings led by web professionals.
Realization and presentation of a complete webmarketing and e-commerce project by group for a real company.

Jobs

Web Project Manager
Digital Planner
Community Manager
Social Media Manager
Commercial Manager
Webmaster

Bachelor 3 - Business Development

Bachelor 3 - Finance

Bachelor 3 - International

"I joined the Bachelor of Management at istec as a work study program following a change of direction in my second year. I wanted to acquire solid professional experience while continuing my studies. The work-study program perfectly met my expectations! I found my work-study contract through the network of istec graduates and a Job Dating organized by the school. I was able to join a start-up as an Assistant Project Manager. The complementarity between this position and the courses given by the istec allowed me to quickly increase my skills. "

Jade DESMOUCEAUX

3rd year - Bachelor in Management

"By joining the Bachelor in Management of istec in a work-study program, I acquired theoretical knowledge and lived a significant professional experience within the l'Etudiant group. I developed commercial skills that were appreciated by my colleagues as well as at the istec where I finished 2nd in the negotiation competition. The variety of courses allowed me to assimilate and become interested in various subjects so that I could specialize serenely in the 3rd year. The Bachelor in Management is a real booster that prepares you and gives you all the tools to succeed in the professional world. If you want to integrate a concrete and fun training, istec is the school for you!"

Salim BEHAEGEL

3rd year - Bachelor in Management

Highlights

The film creation and entrepreneurship seminar

Accompanied by a team of film professionals (directors, producers, editors), the students revisit mythical film scenes and try to reproduce them with the means at their disposal.

The students discover a new world and its business model.

A seminar where each student will be able to use his creativity and skills as a speaker and actor.

A projection of the different creations is made at the end of the seminar in front of a jury of professionals.

The MyStartUp project

The MyStartUp project will run throughout the 3rd year. The students will, in groups of 4, put forward their entrepreneurial skills by creating a fictitious company.

The steps of MyStartUp are both parts oriented towards studies (market studies, field studies), but also very operational elements such as the creation of a business plan, a brand, a graphic charter. The management/HR, finance and communication components complete this project.

Throughout the project, coaches are assigned to the different groups. Finally, the final presentation will be made before a jury that will play the role of investors and will validate both the content of the file, but also the ability of the group to defend this project as a team.