Digital, Data and E-commerce major
During the first year of the Master’s program (semester 8), students choose a major that allows them to specialize in a field of activity in order to acquire new technical, sectoral and strategic skills with a view to employability and professional development.
In 1st year of Master, semester 7 consolidates the fundamentals of budget management and deepens the concepts of management and marketing and reinforces the exploration of New Business Models. Courses are taught in English or French.
Examples of courses: Leadership and Team Management (Fr), Entrepreneurship (Eng), Finance, Budgets and Forecasts (Fr), Business Plan (Fr), International Financing and Payments Strategies (Eng), Web Marketing and Tools (Fr and Eng) …
From semester 8 until the end of his studies, the student specializes by choosing a major.
The Digital, Data and E-commerce major allows you to:
- Understand the challenges of operational marketing in a company and master its digital ecosystem.
- Design omnichannel marketing and communication strategies.
- Manage the means of action synchronizing the multidimensional “on and off line” worlds.
- Develop managerial skills around digital projects.
In semester 7 during the 1st year of Master, you can study abroad with one of our partner universities. The training rhythm is concentrated on 3 days per week, allowing you to do an internship or other activities in your free time.
Examples of courses
UX and UI
Social networks and influencers
Consulting & e-transformation
Digital Project Manager
Digital Advisory Consultant
Head of the Digital, Data and E-commerce major
Graduate - Class of 2022
The synthesis seminar
Assessment of five years of study and professional experience in front of a jury composed of professors and graduates. The Master’s thesis includes the orals of the professional project, the report of the missions in the company and the thesis paper.
Grande Ecole programme