Digital, Data and E-commerce major

During the first year of the Master’s program (semester 8), students choose a major that allows them to specialize in a field of activity in order to acquire new technical, sectoral and strategic skills with a view to employability and professional development.

Program

In 1st year of Master, semester 7 consolidates the fundamentals of budget management and deepens the concepts of management and marketing and reinforces the exploration of New Business Models. Courses are taught in English or French.

Examples of courses: Leadership and Team Management (Fr), Entrepreneurship (Eng), Finance, Budgets and Forecasts (Fr), Business Plan (Fr), International Financing and Payments Strategies (Eng), Web Marketing and Tools (Fr and Eng) …

From semester 8 until the end of his studies, the student specializes by choosing a major.

The Digital, Data and E-commerce major allows you to:

Understand the challenges of operational marketing in a company and master its digital ecosystem.
Design omnichannel marketing and communication strategies.
Manage the means of action synchronizing the multidimensional “on and off line” worlds.
Develop managerial skills around digital projects.

International

In semester 7 during the 1st year of Master, you can study abroad with one of our partner universities. The training rhythm is concentrated on 3 days per week, allowing you to do an internship or other activities in your free time.

Examples of courses

Digital Marketing
SEO/SEA/SMO/SMA
Metaverse
Web Development
UX and UI
Social networks and influencers
Consulting & e-transformation
Digital Law

Certifications

Throughout the major, students are coached by experts to acquire operational digital skills certifications:

Google Ads Certifications
PrestaShop Certification

Content Square Certification

Trades

Digital Project Manager
Business Developer
Community Manager
Data Manager
Consultant
Digital Advisory Consultant

Master in Entrepreneurship

Master in Health Management

Master in Supply Chain

Master in Event Management

Master in Luxury

"The objective of the Master's degree is to train students to become experts in e-commerce and new digital professions. Metaverse, AI, IT security, user interface, Ux Design, e-logistics, are, in addition to SEO/SEA, programming, and Social Network management, the new levers that are essential to create, manage and animate the digital projects of today and tomorrow. The possibility of doing the training in alternation combined with a training program in 360 projects mode, with several professional certifications, allows students to acquire business skills, thus giving them confidence and assurance for their insertion in the business sector."

Ronald BOUCHER

Head of the Digital, Data and E-commerce major

"The great strength of this major is being able to apply digital concepts (UX & UI, Google Analytics, ...) on marketing projects; it was really a very fulfilling year. With my work-study, I was able to put into practice all the concepts I learned in my training."

Yohann GEOFFROY

Graduate - Class of 2022

Highlights

The synthesis seminar

Master’s thesis

Assessment of five years of study and professional experience in front of a jury composed of professors and graduates. The Master’s thesis includes the orals of the professional project, the report of the missions in the company and the thesis paper.