2nd year Bachelor in Management: Experimenting
The 2nd year of the Bachelor in Management allows students to deepen the fundamentals acquired in the 1st year, to master the techniques and strategies of BtoB sales and to discover the basics of a business plan, the tools of project management and omnichannel distribution strategies.
Program
Work-study program
The 2nd year of the Bachelor in Management is exclusively a work-study program to allow you to acquire solid professional experience. Rythm is based on 1 week at school and 2 weeks at the company of choice
Marketing - B2C Sales - Communication
- Advanced Marketing
- Customer Relationship Management
- Corporate Communication
- Digital Marketing
- Strategy and sales in BtoB
- Pricing
- Purchase – Call for bids
- Supply chain
- Sales force management
Management - Management - Methodology
- Accounting Department
- Corporate Finance
- Management control
- Consumer behaviour
- Innovation management
- Digital transformation of companies
- CSR
- Geopolitics and economics
- Entrepreneurship
- Business Plan Fundamentals
- Labour law
- Organization theory
- Human Resources Management
- Methodology of quantitative and qualitative studies and research
- Project Management
- Office suite
- Statistics – financial mathematics
Professional projects and personal development
- Field studies
- Written and interpersonal communication
- Professional behaviour
- Missions in companies
Clémence CROUIGNEAU
2nd year Bachelor en Management - Class of 2023
Mariam OULIAOULI
2nd year - Bachelor in Management
Highlights
The negotiation competition
The students work on negotiation techniques during an in-house challenge punctuated by several key exchanges:
- Unexpected situations (e.g. a speaker joins a sales exercise with the particularity that he speaks only English)
- A battle of the chiefs between 2 teachers who are experts in negotiation at the end of the competition.
This exercise is supervised by coaches who give their vision of negotiation to the groups they lead. Beyond standard negotiation techniques, students can observe the diversity of sensibilities through the personality and modus operandi of each negotiator.
The intrapreneurial project
This program allows students to mobilize their knowledge and skills in operational and strategic marketing, but also to strengthen their skills in marketing research.
Students are asked to conduct a study for a real company and will be required to:
- Understand the needs of the company and take ownership of its problems
- Conducting market research from available sources
- Meet with consumers and/or professionals to conduct quantitative and qualitative studies
- Formulate detailed recommendations and present them to the company in an oral presentation and in writing
Bachelor