2nd year Bachelor in Management: Experimenting
The 2nd year of the Bachelor in Management allows students to deepen the fundamentals acquired in the 1st year, to master the techniques and strategies of BtoB sales and to discover the basics of a business plan, the tools of project management and omnichannel distribution strategies.
The 2nd year of the Bachelor in Management is exclusively a work-study program to allow you to acquire solid professional experience. The rhythm is 2 days at the school and 3 days in the company.
Marketing - B2C Sales - Communication
Customer Relationship Management
Strategy and sales in BtoB
Purchase – Call for bids
Sales force management
Management - Management - Methodology
Digital transformation of companies
Geopolitics and economics
Business Plan Fundamentals
Human Resources Management
Methodology of quantitative and qualitative studies and research
Statistics – financial mathematics
Professional projects and personal development
Written and interpersonal communication
Missions in companies
2nd year Bachelor en Management - Class of 2023
2nd year - Bachelor in Management
The negotiation competition
The students work on negotiation techniques during an internal challenge with several key exchanges:
- Unexpected situations (e.g. a speaker joins a sales exercise with the particularity that he speaks only English)
- A battle of the chiefs between 2 teachers who are experts in negotiation at the end of the competition.
This exercise is supervised by coaches who give their vision of negotiation to the groups they lead. Beyond the standard negotiation techniques, students can observe the diversity of sensitivity through the personality and modus operandi of each negotiator.
The intrapreneurial project
This program allows students to mobilize their knowledge and skills in operational and strategic marketing, but also to strengthen their skills in marketing research.
Students are asked to conduct a study for a real company and will be required to:
- Understand the needs of the company and take ownership of its problems
- Conducting market research from available sources
- Meet with consumers and/or professionals to conduct quantitative and qualitative studies
- Formulate detailed recommendations and present them to the company in an oral presentation and in writing