MBA Digital Marketing and E-commerce
Companies like Uber, Netflix or Airbnb did not exist 10 years ago. They all work with new processes, tools and models that require specific skills and an agile mindset. The MBA Digital Marketing and E-Commerce was designed to prepare future graduates for these new requirements. To adapt and differentiate itself from competition, companies need experts capable of thinking creatively who take advantage of each step of the digital transition to create new value for the clients and thus new opportunities.
Program
The focus of the program is in line with the expectations of a growing sector: define a strategy, generate traffic, manage a web project, retain customers, analyze the performance of a site and identify the impact of communication activities on-line, have become the key actions necessary for the success of a multi-channel company. The Digital Marketing and E-Commerce program provides the necessary expertise through a wide range of skills related to the digital economy, both in terms of know-how and also in terms of knowing-how-to be.
The cost of this program varies according to the course chosen between 8 880€ and 14 980€.
Focus on specialization
Whether they choose the one year or two year program, students will take courses specific to the Digital Marketing & E-commerce specialization: User Experience, Digital Communication, Growth Hacking and SEO.
Goals
- Thinking creatively
- Create new value for the clients
- Analyze the performance of a website
- Thus new opportunities
- Define a strategy
- Generate traffic
- Manage a web project
- Retain customers
- Digital economy
Content
- Digital communication
- Growth hacking
- SEO
- User experience
Jobs
- CRM Project Manager
- Digital Marketing Manager
- Entrepreneur in the Internet Sector
- Social Media Manager Communication
- Consultant E-business
- Head of Digital Products
- E-store Manager