MBA Digital Marketing and E-commerce - Istec
phone interview and scholar application form scanning
Classic track in 12 months or reinforced track in 18 months
Academic year
October 2023 or March 2024
Professional certification "Business Engineer" registered for 3 years in the RNCP Level 7.

MBA Digital Marketing and E-commerce

Companies like Uber, Netflix or Airbnb did not exist 10 years ago. They all work with new processes, tools and models that require specific skills and an agile mindset.  The MBA Digital Marketing and E-Commerce was designed to prepare future graduates for these new requirements. To adapt and differentiate itself from competition, companies need experts capable of thinking creatively who take advantage of each step of the digital transition to create new value for the clients and thus new opportunities.


The focus of the program is in line with the expectations of a growing sector: define a strategy, generate traffic, manage a web project, retain customers, analyze the performance of a site and identify the impact of communication activities on-line, have become the key actions necessary for the success of a multi-channel company. The Digital Marketing and E-Commerce program provides the necessary expertise through a wide range of skills related to the digital economy, both in terms of know-how and also in terms of knowing-how-to be.

The cost of this program varies according to the course chosen between 8 880€ and 12 980€.

Focus on specialization 

Whether they choose the classic 12-month or the reinforced 18-month program, students will take courses specific to the Digital Marketing & E-commerce specialization: User Experience, Digital Communication, Growth Hacking and SEO.


Educational content - 18 months reinforced track

  • Consumer Behavior
  • Fundamental Marketing
  • Entrepreneurship
  • Strategic Management
  • Performance Tools
  • Business plan, Construction and Financial Strategy
  • Fundamental Finance
  • Sales Force Management
  • Sustainable, Environmental and Social Development of the Company
  • Environment and International
  • Business Strategy
  • Human Resources Management
  • Communication through Art and Theater
  • 2-month internship

Educational content - 12 months classic track

  • Marketing Strategy
  • Business Strategy
  • Management and Performance
  • Law
  • Negotiation
  • Project Management
  • Human Resources
  • User Experience
  • Digital Communication
  • Growth Hacking
  • SEO
  • Internship from 4 to 6 months


  • CRM Project Manager
  • Digital Marketing Manager
  • Entrepreneur in the Internet Sector
  • Social Media Manager Communication
  • Consultant E-business
  • Head of Digital Products
  • E-store Manager

The Level 7 Business Development Manager (MDC) Title is registered in the National Directory of Professional Certifications (RNCP) for 3 years, by registration decision of  France Compétences  dated February 9, 2024 until February 9, 2027, under the number RNCP 38583. NSF code 312: Commerce, sale. Diploma code: 16X31267.

"J'ai postulé à l’istec depuis le Liban via le site de Campus France. Dès mon admission confirmée,  l’équipe MBA de l’istec a su parfaitement m’accompagner et m'informer de toutes les étapes nécessaires afin de finaliser mon dossier et d’effectuer ma demande de visa. Pour moi, les points forts de l’istec sont :
  • Des professeurs investis et proches des étudiants qui dispensent des cours de qualités
  • Diverses associations qui permettent de s'intégrer et de s’investir dans le vie de l'école
  • Une administration à l'écoute
  • Un environnement international diversifié qui permet de rencontrer et d'établir des relations avec plusieurs étudiants de différents pays autour du monde
  • Une localisation au cœur de Paris dans un quartier très sympa et proche de plusieurs stations de métro"


MBA Digital Marketing et E-commerce - Promotion 2024