Archives des Marketing - Istec
Access
free istec exam - apply online
Rhythm
1 week at school / 2 weeks in the company
Start of the school year
September 2023
Diploma
Bac+3 recognized by the State, RNCP level 6

Responsible Entrepreneurship and Leadership

Responsible Entrepreneurship and Leadership is a Bachelor in Management major aimed primarily at students who want to launch their business quickly as freelancers or solopreneurs, or who have recently launched their business.
The purpose of the whole, in close collaboration with our incubator, is to support young entrepreneurs in studying the feasibility and developing their project.
Very practical, the education provides concrete and precise answers to the questions you have as a young entrepreneur.
Our professor-researchers focus their teachings on today’s issues (CSR and innovation…) to provide you with the theoretical framework and essential tools for the success of your company.
With personalized coaching and the possibility to join the ISTEC incubator, launch yourself with confidence and boost your future!

Program

The 3rd year of the Bachelor in Management is divided into 2 parts.

The first part is composed of a core curriculum and the majority of the topics covered are seminars:

  • Team Building Seminar
  • Strategic Marketing Seminar
  • Sales and Distribution Seminar
  • Communication Seminar
  • Omnichannel Customer Relationship Strategy Seminar

Then students enter their major.

During their training, some disciplines are transversal and take place all year round, such as the Voltaire project, TOEIC preparation and the MyStartUp project. Throughout the year, several certifications are offered to students to validate their level of competence and enrich their CV by publishing the certifications obtained: TOEIC, HubSpot, Projet Voltaire, COSS Soft Skills.

Focus on apprenticeship

The 3rd year of the Bachelor in Management program is exclusively a work-study program to allow you to acquire solid professional experience. The rhythm is one week at school and two weeks in the company.

Course modules

  • Knowing how to talk to your banker
  • The day-to-day entrepreneur
  • My Start Up project
  • Serious game “Business Adventure”
  • Marketing and AI
  • Intellectual property law…

Major

  • Personalized coaching
  • Opportunity to join the Istec x EEMI incubator
  • Interactive workshops, led by experts and entrepreneurs who will help you develop your business network, put artificial intelligence to work for your brand, choose the right legal status and find out how to finance your business.
  • Interventions by institutional players and professionals (young entrepreneurs) during some module
  • Interactive workshops, led by experts and entrepreneurs who will help you develop your business network, put artificial intelligence to work for your brand, choose the right legal status and find out how to finance your business.

Jobs

  • Freelance
  • Solopreneur
  • B2C-oriented VSE founder
  • Partner in the development of a start-up
  • Start-up launch collaborator
"I joined the Bachelor of Management at istec as a work study program following a change of direction in my second year. I wanted to acquire solid professional experience while continuing my studies. The work-study program perfectly met my expectations! I found my work-study contract through the network of istec graduates and a Job Dating organized by the school. I was able to join a start-up as an Assistant Project Manager. The complementarity between this position and the courses given by the istec allowed me to quickly increase my skills. "

Jade DESMOUCEAUX

3rd year - Bachelor in Management

"By joining the Bachelor in Management of istec in a work-study program, I acquired theoretical knowledge and lived a significant professional experience within the l'Etudiant group. I developed commercial skills that were appreciated by my colleagues as well as at the istec where I finished 2nd in the negotiation competition. The variety of courses allowed me to assimilate and become interested in various subjects so that I could specialize serenely in the 3rd year. The Bachelor in Management is a real booster that prepares you and gives you all the tools to succeed in the professional world. If you want to integrate a concrete and fun training, istec is the school for you!"

Salim BEHAEGEL

3rd year - Bachelor in Management

Highlights

The film creation and entrepreneurship seminar

Accompanied by a team of film professionals (directors, producers, editors), the students revisit mythical film scenes and try to reproduce them with the means at their disposal.

The students discover a new world and its business model.

A seminar where each student will be able to use his creativity and skills as a speaker and actor.

A projection of the different creations is made at the end of the seminar in front of a jury of professionals.

The MyStartUp project

The MyStartUp project will run throughout the 3rd year. The students will, in groups of 4, put forward their entrepreneurial skills by creating a fictitious company.

The steps of MyStartUp are both parts oriented towards studies (market studies, field studies), but also very operational elements such as the creation of a business plan, a brand, a graphic charter. The management/HR, finance and communication components complete this project.

Throughout the project, coaches are assigned to the different groups. Finally, the final presentation will be made before a jury that will play the role of investors and will validate both the content of the file, but also the ability of the group to defend this project as a team.

Bachelor – french student


Bachelor – international student