Ronald BOUCHER analyzes digital cross-selling strategies

Ronald BOUCHER, Associate Director at Simbiotic consulting firm, Permanent Research Professor, and head of the Operational and Digital Marketing specialization at ISTEC, explains the principle of cross-selling, or the art of cross-selling to boost sales.

The principle of cross-selling is to offer the customer complementary products to the main offering. How can a company present its offer, particularly in the digital realm?

There are several possibilities for categorizing and organizing one’s offer: based on the product universe, usage timing, and communities. Read more