BBA Data Management & AI program - Istec
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Level
Bac+4 | RNCP Level 6
Start of the school year
October | March
Location
Istec | EEMI
Tuition fees
10,490/year

BBA Data Management & AI

The BBA in Data Management & AI, a 4th year (final year) program offered by Istec and EEMI, trains experts capable of leveraging data and artificial intelligence to optimize decision-making and manage strategic and digital projects.

By integrating best practices in management, data and technological innovation, this cutting-edge program meets the expectations of companies looking for hybrid talent, combining technical skills, digital marketing and agility in project management.

Cycle validated at the end of the third year by level 6 professional certification as a “Digital Project Manager” registered with RNCP 35541.

Applying for a BBA

Objectives

  • Understand the business challenges and strategic value of data:
    • Apply the principles of SEO (Search Engine Optimization) and SEA (Search Engine Advertising) to improve digital visibility and business growth
  • Collect, organize and use structured and unstructured data
    • Use visualization and reporting tools (Power BI, Tableau, Google Data Studio)
  • Manage digital projects using agile methods :
    • Designing optimized user paths using UX (User Experience) methodology / Scrum Master training
  • Designing product and user experiences:
    • Developing a user-centered approach through UX/UI and digital marketing
  • Developing interpersonal skills and employability :
    • Developing an entrepreneurial and innovative approach
    • Improve your communication and leadership skills
    • FLE (French for Beginners) training for non-French-speaking students
  • Develop your strategic management skills :
    • Marketing / CRM / E-commerce / Strategy / Sustainable development and corporate social responsibility

SEMESTER 1

  • Management
    • Business plan
    • Strategic Management
    • E-commerce Strategy
  • Marketing & Data
    • Fundamentals of marketing
    • Experiential Marketing
    • Customer relationship Management
    • Data management
  • Design
    • Design Thinking
    • Fundamentals of design
  • AI Design
  • Soft skills
    • French for beginners
    • Personal Branding
    • Team Management
    • Leadership

SEMESTER 2

  • Advanced expertise in Digital marketing
    • LowCode
    • SEO/SEA
    • Data management
  • Design
    • Figma
    • UX Methodology
    • Scrum
  • AI Design
  • Soft skills
    • French for Beginners
    • Sustainable Development and Social
    • Responsibility
  • Evaluation methods
    • RNCP Workshop
    • Case studies

AGENDA

  • October – January: Learnings & Workshops | Semester 1
  • January – June: Learnings & Workshops | Semester 2
  • June – August: 2-month internship

After completing a BBA in Data Management & AI, graduates can pursue careers in a variety of high-demand fields.
Here are just a few of the opportunities :

➜ Data Analyst : interpret complex data to support business decisions.

➜ Business Intelligence Analyst : using data to improve business strategies

➜ AI Consultant : advising companies on AI and automation-based solutions.

➜ Machine Learning Associate : helping to develop and optimize AI models.

➜ Data Engineer : design and maintain data pipelines and architecture.

➜ Digital Transformation Manager : leading AI and data integration in business operations.

➜ Risk Analyst : using predictive analytics to assess business risks.

➜ Marketing Data Specialist : harnessing AI for consumer insights and targeting.

➜S upply Chain Analyst : optimize logistics using AI and data forecasting isation of logistics using AI and data forecasting.

➜ AI & Data Entrepreneur : Launching start-ups or AI-based technological solutions.

This degree prepares graduates for data-driven positions in sectors such as finance, healthcare, e-commerce and consulting.

Targeted skills

  • This final year of the BBA enables you to acquire sought-after skills in the fields of digital, data & management. 500 hours of training (October / early June)
  • Professional experience:
    • 2-month internship in France or abroad (June – August)
    • Workshops, case studies and role-playing with partner companies
    • Internship report due early September
  • International exposure and professional networking:
    • FLE – “French for beginners” (for non-French-speaking students)
    • Cultural Discovery Days
    • Istec-EEMI associations and alumni network

This BBA prepares students to become experts in project management, data, UX, AI and digital marketing, integrating an agile and innovative approach to meet the challenges of today and tomorrow.

Admission

  • The admission procedure is based on an analysis of the applicant’s file and an individual interview.
  • Application form:
    • A recent CV
    • Transcripts for the last 3 years of study
    • A copy of the last diploma/certificate obtained
    • A copy of your passport