Research is a cornerstone of the academic project at Istec. It is conceived as a space for ongoing dialogue between education, scientific output, and the challenges of the economic and societal world.
Coordinated by CERI, Istec’s Center for Studies and Research, research permeates all programs and contributes directly to the quality and relevance of teaching.
To contribute to an excellent teaching experience, ISTEC recruits and relies on high-level teaching and research staff.
Multiple award winners, publishing in leading scientific journals and holding international academic positions, they actively contribute to the school’s academic reputation.
The curricula are designed based on recognized scientific research and developed in collaboration with colleagues from prestigious institutions such as Carnegie Mellon University, the University of Warwick, and Paris-Dauphine University.
The courses taught at ISTEC are based on articles and books published by the school’s faculty members. This close link between research and teaching ensures that the content is constantly updated and directly relevant to academic and managerial developments.
The high caliber of the faculty also allows for rigorous supervision of students in the completion of their final research thesis, which is recognized for its rigor and relevance to real-world business challenges.
ISTEC defines itself as a management school focused on marketing and sales functions. This positioning is fully reflected within CERI.
The research adopts a broad approach to marketing, understood in the sense defined by Philip Kotler: “The activity, the set of institutions, and the processes aimed at creating, communicating, delivering, and exchanging offerings that have value for customers, consumers, partners, and society as a whole.”
The work carried out covers all the processes of creation and market launch, from the analysis of their operation to logistics, sales, and communication.
The Research Department at ISTEC Business School Paris is available to answer any questions you may have regarding research activities, publications, conferences, research chairs, or academic and institutional collaborations.
Whether you are a researcher, faculty member, partner institution, or company, our team is here to support your projects and answer your questions.
