MBA Digital Marketing
& E-Commerce
Companies like Uber, Netflix, and Airbnb didn’t exist 10 years ago. They all operate with new processes, tools, and models that require specific skills and an agile mindset.
To adapt and differentiate themselves from the competition, companies need experts who can think creatively and leverage each stage of the digital transformation to create new value for customers and, therefore, new opportunities.
Curriculum
Program
The program’s focus areas align with the expectations of a rapidly growing sector: defining a strategy, generating traffic, managing a web project, building customer loyalty, analyzing website performance, and identifying the impact of online communication efforts have become key actions necessary for the success of a multichannel business.
The Digital Marketing and E-commerce program provides the necessary expertise through a wide range of skills related to the digital economy, encompassing both technical know-how and soft skills.
The tuition fee is €9,500 for MBA 1 (deposit: €4,200) or MBA 2 (deposit: €3,900), and €19,000 for the complete MBA 1 + MBA 2 program.
The MBA programs hold the BAC+5 Visa, awarded by the Ministry of Higher Education, Research and Innovation. This label guarantees the quality of the training provided and ensures its recognition in France and internationally.
Specialization focus
Whether they choose the 1-year or 2-year course, students will have courses specific to the Digital Marketing and E-commerce specialization: digital creation, digital communication, Growth Hacking and SEO.