MBA Marketing & Communication
The MBA in Marketing & Communication trains students to meet the strategic and operational needs of businesses. Students develop advanced skills in digital communication, international marketing, brand management, and customer journey analysis to create value and lasting relationships with consumers. This program prepares students for leadership positions in all sectors.
Graduates will be able to understand business demands and translate their marketing needs to satisfy customers, build long-term relationships with consumers, and generate value.
Curriculum
Program
The MBA in Marketing & Communication allows students to master the mechanisms, tools, and techniques of modern marketing. The program combines a methodological approach, operational skills, and a strategic vision, integrating the latest digital trends and evolving consumer behavior. Students learn to analyze business needs, design and manage complex marketing projects, manage brands, and optimize the customer experience.
The tuition fees are €9,500 for MBA 1 (deposit: €4,200) or MBA 2 (deposit: €3,900), and €19,000 for the complete MBA 1 + MBA 2 program.
The MBA programs are accredited by the French Ministry of Higher Education, Research and Innovation (Ministry of Higher Education, Research and Innovation), guaranteeing the quality of the program and its official recognition in France and internationally.
Specialization focus
Whether they choose the 1-year (MBA 2) or 2-year (MBA 1 + MBA 2) program, students take courses specific to the Marketing and Communication specialization. They receive training in digital communication, international marketing, customer journey analysis, and brand management.
This specialization allows students to develop a strategic and operational vision of marketing, integrating new digital trends and technologies, consumer behavior, and the challenges of digital transformation for businesses.