Grande École Program
Marketing & Sales
The Marketing & Sales specialization in the 4th and 5th years of the Istec Grande École Program offers students a complete immersion in the world of marketing and sales, with an emphasis on advanced digital practices and modern strategic tools.
This program prepares students to analyze markets, design international marketing and sales strategies, and manage complex projects independently and responsibly. They also develop advanced expertise in professional communication and English, enabling them to thrive in multicultural environments.
curriculum
Program
The Marketing & Sales specialization allows students to acquire complete mastery of digital tools (CRM, CMS, Analytics, Ads), conduct in-depth market research, and identify new trends and business models. They learn to develop multichannel marketing campaigns, analyze performance, and optimize return on investment.
Writing reports and presenting recommendations in French and English strengthens communication and professional skills. Students also develop their ability to design an annual marketing plan, manage customer acquisition and retention, and build a 360° marketing strategy, while gaining practical experience with real-world challenges.
Focus on Projects & International
Throughout the year, students work on real-world projects integrating market analysis, business strategy, digital optimization, and reporting. They develop detailed marketing plans, present recommendations to a jury, and implement real-world SEO/SEA/SMA campaigns. These projects strengthen their autonomy, critical thinking skills, and ability to work collaboratively on real-world challenges.
During the second semester, students have the opportunity to study abroad at one of our partner companies. href=”https://istec.fr/universites-partenaires/”>university partners. The training schedule is concentrated on 3 days per week, allowing you to do an internship or other activities in your free time.
Skill blocks developed
Key modules
Elective courses to choose in Master 2
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Accessible professions
The Master’s program aims to train students in e-commerce and emerging digital professions. Metaverse, AI, cybersecurity, user interface design, UX design, and e-logistics, in addition to SEO/SEA, programming, and social media management, are the essential new tools for creating, managing, and leading today’s and tomorrow’s digital projects. The option to complete the program through a work-study arrangement, combined with a 360° project-based learning approach and several professional certifications, allows students to acquire the necessary skills and build confidence for their entry into the industry.
