Grande École Program
Communication & Influence
The Communication & Influence specialization in the 4th and 5th years of the Istec Grande École Program allows students to master advanced communication strategies and tools, both digital and in crisis communication, international media, and creative project management.
This program prepares students to develop and implement comprehensive communication strategies, measure campaign performance, manage project teams, and interact effectively in multicultural and sensitive contexts. Emphasis is placed on creativity, innovation, and sound ethical and legal practices.
curriculum
Program
The Communication & Influence specialization allows students to develop advanced expertise in content creation (motion design, videos, digital media), the design of briefs and comprehensive communication plans, as well as the use of digital tools and content management platforms. Students learn to lead innovative projects integrating CSR, accessibility, and technology, and to analyze campaign performance using KPIs, ROI, and international benchmarking.
Writing dissertations and presenting recommendations in French and English strengthens their communication and professional skills. They build 360° communication strategies, manage creative teams, and develop their ability to solve complex problems independently and critically.
Focus on Projects & International
Throughout the year, students work on concrete projects integrating content creation, media strategy, storytelling, crisis management, and intercultural communication. They develop comprehensive communication kits, manage international campaigns, and present their recommendations to a jury, thereby strengthening their autonomy, creativity, and teamwork skills.
In the second semester, students can study abroad at one of our partner universities. The course schedule is concentrated into three days per week, allowing you to complete an internship or pursue other activities in your free time.
Skill blocks developed
Key modules
Elective courses to choose in Master 2
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Accessible professions
The Communication & Influence specialization aims to meet the fundamental need of Master’s students (M1 and M2): to engage with the professional practices of their chosen field. Direct interaction and close contact with the experience of established professionals, along with the lessons learned from their career paths, contribute to creating unique added value for the student, equipping them with concrete skills to achieve their goals and pursue careers of excellence. Through the responsibility for concrete events such as TOPICS Café, TOPICS Event, Chasseurs de Tendances (Trend Hunters), and now the Cabinet de Curiosités (Cabinet of Curiosities), students are thus led throughout their studies to take on the various roles within their chosen field: designer, stage manager, producer, communicator, content curator, director, and organizer.
