Bachelor in Management
Marketing & Sales
The Marketing & Sales specialization in the third year of the Istec Bachelor’s program offers students a complete immersion in the world of marketing and sales, with a focus on digital practices and modern strategic tools.
This program prepares students to analyze markets, design marketing and sales strategies, and manage projects independently and responsibly. They also develop advanced expertise in professional communication and English, enabling them to thrive in international and multicultural environments.
Curriculum
Program
This year allows students to acquire a comprehensive mastery of digital tools (CRM, CMS, Analytics, Ads), conduct in-depth market research, and identify emerging trends and business models. They learn to develop multichannel marketing campaigns, analyze performance, and optimize return on investment.
Writing reports and presenting recommendations in French and English strengthens their communication and professional skills. Students also develop their ability to design an annual marketing plan, manage customer acquisition and retention, and build a 360° marketing strategy, all while gaining hands-on experience with real-world projects.
Practical Project Focus
Throughout the year, students work on real-world projects integrating market analysis, business strategy, digital optimization, and reporting. They develop detailed marketing plans, present recommendations to a jury, and implement real-world SEO/SEA/SMA campaigns.
These projects strengthen their autonomy, critical thinking skills, and ability to work effectively in teams on real-world challenges.
Skills blocks developed
Key modules of the year
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Accessible professions
I joined the Bachelor in Management at ISTEC on a work-study basis after changing my academic path in my second year. I wanted to gain solid professional experience while continuing my studies. The work-study program perfectly met my expectations! I found my apprenticeship contract through the ISTEC alumni network and a job fair organized by the school. I joined a startup as an Assistant Project Manager. The synergy between this position and the courses offered by ISTEC allowed me to quickly develop my skills. Thanks to the Bachelor in Management, I was able to solidify and refine my career plans.
By joining the Bachelor in Management at ISTEC through a work-study program, I acquired theoretical knowledge and gained significant professional experience within the L’Etudiant group. I developed sales skills that were appreciated by both my colleagues and at ISTEC, where I finished second in the negotiation competition. The variety of courses allowed me to assimilate and explore diverse subjects, enabling me to confidently specialize in my third year. The Bachelor in Management is a true accelerator that prepares you and provides you with all the tools to succeed in the professional world. If you are looking for a practical and engaging program, ISTEC is the school for you!
