Bachelor in Management Communication & Influence
The Communication & Influence specialization in the third year of the Istec Bachelor’s program trains professionals capable of designing and managing 360° communication strategies, analyzing media performance, and effectively influencing diverse audiences.
This program develops skills in digital communication, visual and video content production, online reputation management, media strategy, and responsible communication. Students also learn to work in multicultural contexts through professional English applied to communication and acquire a strategic vision of the communication mix.
curriculum
Program
Semester 5 allows students to master the fundamentals of digital communication and influence. They produce professional visual and video content, conduct applied communication research, use professional English in a communication context, and integrate ethical and responsible practices. They also learn to optimize the communication mix, stay up-to-date with the societal context, manage online reputation, and prevent digital crises, all while building a 360° communication strategy.
Semester 6 focuses on the operational implementation and management of campaigns. Students master the online and offline media mix, analyze the performance of communication activities and produce reports, write and defend a thesis, pitch and recommend strategies in French and English, use advanced English for communication, analyze the legal framework, and manage a complete media plan with campaign implementation.
Focus on Apprenticeships
For students choosing the work-study program, the schedule is either 2 days at school / 3 days at a company or 1 week at school / 2 weeks at a company. This format allows them to immediately put the skills acquired in class into practice in a professional context.
At a partner company or agency, students can participate in the production of digital content, manage media campaigns, analyze performance, manage online reputation, and contribute to the overall communication strategy. This immersive experience fosters the development of concrete operational skills and a responsible professional approach.
Skills blocks developed
Key modules
Zoom on
Accessible professions
I joined the Bachelor in Management at ISTEC on a work-study basis after changing my academic path in my second year. I wanted to gain solid professional experience while continuing my studies. The work-study program perfectly met my expectations! I found my apprenticeship contract through the ISTEC alumni network and a job fair organized by the school. I joined a startup as an Assistant Project Manager. The synergy between this position and the courses offered by ISTEC allowed me to quickly develop my skills. Thanks to the Bachelor in Management, I was able to solidify and refine my career plans.
By joining the Bachelor in Management at ISTEC through a work-study program, I acquired theoretical knowledge and gained significant professional experience within the L’Etudiant group. I developed sales skills that were appreciated by both my colleagues and at ISTEC, where I finished second in the negotiation competition. The variety of courses allowed me to assimilate and explore diverse subjects, enabling me to confidently specialize in my third year. The Bachelor in Management is a true accelerator that prepares you and provides you with all the tools to succeed in the professional world. If you are looking for a practical and engaging program, ISTEC is the school for you!
