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PROGRAMS
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PROGRAMS
Introduction to the International Bachelor's Degree (Taught Entirely in English)
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PROGRAMS
Introduction to the DBA
Le Doctorate of Business Administration (DBA) est un programme alliant formation et projet de recherche qui a pour mission de valoriser les parcours professionnels de cadres ou dirigeants d’entreprises et leur permettre d’acquérir de nouvelles connaissances professionnelles et académiques.
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PROGRAMS
Introduction to the VAE
La Validation des Acquis de l’Expérience (VAE) permet d’obtenir tout ou partie d’un diplôme Bac+3 ou Bac+5 sur la base de votre expérience professionnelle, associative ou bénévole. C’est une opportunité concrète pour valoriser vos compétences, accélérer votre évolution professionnelle et obtenir une certification reconnue par l’État et les entreprises.
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Introduction to the FLE
Le programme FLE (Français Langue Étrangère) de l’Istec Business School est conçu pour les étudiants internationaux souhaitant acquérir un niveau de français B2 (CECRL) en 4 mois. Ce parcours intensif permet de maîtriser les compétences linguistiques nécessaires à la réussite dans les différents programmes de l’école l’année suivante.
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Introduction to the Executive Education
Access
Free Istec entrance exam - apply online
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Rythme
1 week school / 2 weeks company
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Specialisation
Opening conditional on a minimum of 15 students
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Back to school
September | February
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Diploma
State-recognized Bac+3 qualification, RNCP level 6

Bachelor in Management
3rd year

The third year of the Bachelor in Management at ISTEC is a year of specialization and advanced professional development. It allows students to refine their career plans by choosing a major in management, communication, marketing, finance, innovation, or international business, while leveraging all the skills acquired during the first two years.

This final year of the Bachelor’s program aims to strengthen students’ operational expertise, strategic analysis skills, and autonomy. It prepares students directly for entering the job market or for pursuing further studies at the Master’s level.

Depending on the chosen track, the program can be completed through a work-study program or full-time study, with immersive professional experiences in companies, either in France or internationally.

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CURRICULUM

Program

The third year of the Bachelor in Management corresponds to the final stage of the Bachelor’s program and represents a total of 60 ECTS credits, spread over two semesters. It validates the acquisition of the skills necessary to obtain a state-recognized Bac+3 level diploma registered with the RNCP at level 6.

This year is structured around a dual objective: to consolidate transferable skills in management and business administration, while allowing for progressive specialization in an area of ​​expertise chosen by the student.

Academic instruction is complemented by a work-study placement, fostering the immediate application of knowledge and the development of a strong managerial approach.

The program includes advanced modules in strategy, marketing, communication, finance, data analysis, digital tools, and the international economic environment. It also strengthens professional communication skills in French and English, as well as the ability to lead complex projects and formulate strategic recommendations.

The year is structured around continuous assessments, applied projects, case studies, and the writing and defense of a professional thesis related to the chosen specialization. This academic structure allows students to validate all the expected skills while building a practical profile, ready to enter the job market or pursue a master’s degree.

Focus on Specializations

The third year of the Bachelor’s program is the specialization year.

Each student chooses a major corresponding to their career goals from among: Marketing & Sales, Communication & Influence, Finance & Law, Entrepreneurship & Innovation, International & Geopolitics, or Management & HR.

Through a work-study program, students put their skills into practice in their chosen specialization, manage real-world projects within companies, and deepen their professional expertise. This immersion allows them to develop their autonomy, solidify their professional approach, and prepare for concrete responsibilities in their future careers.

Skill blocks developed

Understanding and using advanced digital tools
Using data and conducting studies to inform decision-making
Communicating effectively in French and English
Understanding the business ecosystem and its evolution
Implementing business management
Understanding and implementing professional practices

Key modules

Mastering and utilizing digital tools: CRM, CMS, Ads and Analytics
Deploy and optimize SEO, SEA and SMA campaigns
Analyze a market and identify new business models and CSR trends
Conducting applied marketing research
Produce content and messages tailored to the target audience (FR/EN)
Use professional English to interact within the context of the major
Evaluate a brand's positioning and its competitive ecosystem
Analyze marketing performance and ROI of actions
Write and defend a dissertation in marketing, communication or management, depending on the major.
Presenting professional recommendations in a convincing manner
Building a 360° marketing and sales strategy
Managing customer acquisition and retention
Develop an annual marketing plan and its budget
Clémence CROUIGNEAU
3rd year Bachelor in Management - Class of 2023

I joined ISTEC in the first year of the Bachelor of Management program after graduating from high school, and I was able to discover the work-study program there. I found my company through job postings sent out by the school. Being able to develop my professional experience and deepen my knowledge simultaneously allowed me to discover the world of work. Combining classes and seminars throughout the year helped me develop my oral communication skills. I also had the opportunity to discover more precisely what I enjoy about the world of business.

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Mariam OULIAOULI
Bachelor's Degree in Management - Class of 2022

I’ve been at ISTEC for two years now, and I’m calmly heading into my third year majoring in digital marketing, a field I wasn’t particularly familiar with before joining this school. ISTEC has allowed me to discover several new professions, refine my career goals, and gain experience through numerous internships. Thanks to the many group projects, I’ve learned how to successfully manage a project and how to assert myself, something that was initially a real challenge for me.

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