Luxury Management

The Business Engineering MBA has a strong decision-making dimension, where the graduate plays the role of direct interface between a company and its clients. He/she is the main manager of the company’s projects for its clients. He analyzes their needs, then proposes adapted solutions.

Students will be required to develop and implement commercial strategies, manage complex projects, manage teams, master the art of negociation, etc. The skills of a business engineer are highly valued by companies in all sectors.

Objectives

Pedagogical content – 18 months

• Consumer behavior
• Fundamental marketing
• Entrepreneurship
• Strategic management
• Performance tools
• Business plan, construction and financial strategy
• Fundamental finance
• Sales force management
• Sustainable, environmental and social developement of the company
• Environment and international
• Business strategy
• Human resources management
• Communication through art and theater
• 3-months sales internship

+ program content of 12 months

Pedagogical content – 12 months

• Marketing strategy
• Business strategy
• Management and performance
• Law
• Negotiation
• Project management
• Human resources
• Experience report

+ Validation of a 4-to-6-months internship

Content of the specialization

• Digital communication
• Brand management
• International marketing

Prepared careers

• Business Engineer
• Technical Sales Engineer
• Business Manager
• Business Developer
• Key Account Engineer
• Project Manager
• Project Engineer
• Sales Manager
• Key Account Manager

Certification

Professional certification « Business Engineer » registered for 3 years in the RNCP (Fiche RNCP35760) by decision of the Director of France Compétences following the opinion of the Professional Certification Commission on 08/07/2021, at qualification level 7, with the NSF code 312 under the title « Business Engineer » with effect until 08/07/2024, delivered by C3 INSTITUTE, the certifying body This professional certification is made up of 5 blocks of skills. The blocks of competences represent a modular and progressive access to the certification, within the framework of a training course or a VAE process, or a combination of these access modalities MBA specialization Marketing, Communication and Digital.

Intake for the 2023 school year : 2nd mars or october (date to be confirmed)