数字文创管理 / MBA in Digital cultural and creative management
ISTEC巴黎高商数字文创MBA项目通过学习，学生能够分析全球文化产业的特殊性，以系统的管理知识构建文化企业的竞争优势。对比中外哲学、历史、艺术、文学理论，提高自身对国际文化发展的敏锐度。分析全球文化产业的商业模式、市场趋势和政策环境，并制定企业发展战略。
The ISTEC Paris High Business Digital Creative MBA program enables students to analyze the unique characteristics of the global cultural industry and build a competitive advantage for cultural enterprises with systematic management knowledge. Compare Chinese and foreign philosophical, historical, artistic, and literary theories to enhance one’s sensitivity to the development of international culture. Analyze the business models, market trends, and policy environment of the global cultural industry, and formulate corporate development strategies.
同时也能够对中外文化的深度剖析，明确多元文化背景下企业文化发展的正确方向。利用专业文化管理理论，对公司蓝图进行科学系统地研究分析。并且能够商业计划书进行落地，最终激发该项目的发展潜能并收获丰富的财富。
At the same time, it can also provide a deep analysis of Chinese and foreign cultures, clarifying the correct direction for the development of corporate culture in a multicultural context. Utilize professional cultural management theory to conduct scientific and systematic research and analysis on the company’s blueprint. And be able to implement the business plan, ultimately stimulating the development potential of the project and reaping rich wealth.
三、项目课程 / project course
课程简介：数字文创硕士着重培养数字文创领域管理与领导创新型人才。聚焦文创产业的交叉领域，以“突出产业思维”“重视创作基础.“放眼科技前沿”为导向，建立起以产业思维与商务能力为中心，“文化创 意产业管理”、，“媒体创作与科技”、‘数字文旅与会展相互关联的立体化教学体系。从而促进文创产业的繁荣发展。
Course Introduction: The Master of Digital Culture and Creativity focuses on cultivating innovative talents in management and leadership in the field of digital culture and creativity. Focusing on the interdisciplinary fields of the cultural and creative industry, guided by « highlighting industrial thinking », « valuing creative foundations, and » looking at the forefront of technology « , we have established a three-dimensional teaching system centered on industrial thinking and business capabilities, » cultural and creative industry management « , » media creation and technology « , and » digital tourism and exhibition « . Thus promoting the prosperous development of the cultural and creative industry.
1、跨文化管理 / Cross-cultural management
2、文化产业概论 / Management Interculturel
3、文化创意学 / Cultural Creativity
4、文化创意产业的战略管理 / Strategic Management of Cultural and Creative Industries
5、文化创意产业国际市场营销策略 / International Marketing Strategy for Cultural and Creative Industries
6、数字营销 / Digital Marketing
7、文创产品数字化的规划与设计 / Digital planning and design of cultural and creative products
8、元宇宙与数字文创 / Metaverse and Digital Cultural Creation
9、文化创意产业的法规与政策 / Regulations and Policies of Cultural and Creative Industries
10、数字文创方向论文工作坊 / Digital Cultural Creativity Thesis Workshop
11、论文答辩辅导 / Thesis defense coaching
数字文创与管理专业培养学生具备数字化战略规划、数字化营销与推广创新科技产品设计开发能力，注重培养学生独立思考和解决实际问题的实践能力。
The Digital Creative and Management major cultivates students with the ability to plan digital strategies, design and develop innovative technology products through digital marketing and promotion. It emphasizes the cultivation of students’ independent thinking and practical problem-solving abilities.
岗位有数字化营销、数字媒体策划、网络营销、产品经理、战略规划等。在数字化时代，企业信息化程度越来越高，需要大量掌握数字化和管理知识的人才，从事该领域工作的人员薪资也高。
The positions include digital marketing, digital media planning, online marketing, product manager, strategic planning, etc. In the digital age, the level of enterprise informatization is increasing, requiring a large number of talents with digital and management knowledge, and the salaries of personnel working in this field are also high.
