International Global Executive MBA - Istec

Global Executive MBA

ISTEC巴黎高商全球高级工商管理硕士G-EMBA项目旨在培育具有全球化视野工商管理思维,可持续发展能力的企业经营者。

The ISTEC Paris High Business Global Advanced Master of Business Administration G-EMBA program aims to cultivate business operators with a global perspective on business management thinking and sustainable development capabilities.

针对传统工商管理学术体系在当今复杂社会环境,特别是在新冠“后疫情时代”以及单边主义盛行的国际环境下出现的各种弊端和不足,进行管理创新的理论研究并结合企业工作实践的落地运用。

In view of the various drawbacks and shortcomings of the traditional business administration academic system in today’s complex social environment, especially in the « post epidemic era » of COVID-19 and the prevailing international environment of unilateralism, conduct theoretical research on management innovation and apply it in combination with enterprise work practice.

同时,整合国际视野的管理理论创新研究和中国特色的管理方法论创新研究,培养出具备全球化发展能力并掌握工商管理方法论创新工具的企业家或高级管理人才。

At the same time, integrating innovative research on management theory from an international perspective and innovative research on management methodology with Chinese characteristics, cultivate entrepreneurs or senior management talents with global development capabilities and mastery of innovative tools in business management methodology.

ISTEC巴黎高商全球高级工商管理硕士G-EMBA项目围绕产业政策、市场趋势商业模式等方向来剖析创业创新企业经济的特殊性,围绕内容生产、用户分析科技应用、知识产权管理等内容来指导创业创新企业建立核心竞争力;围绕企业管理、投融资和营销策略等方面来提升企业经营与管理创新的运营效率。

The ISTEC Paris High Business Global Advanced Master of Business Administration G-EMBA program analyzes the uniqueness of entrepreneurial and innovative enterprise economies around industrial policies, market trends, and business models. It guides entrepreneurial and innovative enterprises to establish core competitiveness through content production, user analysis of technology applications, and intellectual property management; Improve the operational efficiency of enterprise management and management innovation around aspects such as enterprise management, investment and financing, and marketing strategies.

三、项目课程 / project course

课程简介:课程全面引进工商管理商学院先进的核心课程以及强调培养能力的项目实际操作体系,结合国际化与创新人才素质要求,设置了‘必修课程与核心课程”相结合的课程体系。

Course Introduction:The course comprehensively introduces advanced core courses from the School of Business Administration and emphasizes the practical operation system of cultivating abilities. Combining the requirements of internationalization and innovative talent quality, a course system combining « compulsory courses and core courses » is established.

    核心课程 / core curriculum

    1、数字战略 / Digital Strategic

    2、跨文化管理 /Cross-cultural management

    3、创业与创新 / Entrepreneurship and Innovation

    4、国际化采购管理 / Sourcing modial

    5、国际分销系统构建 / Distribution international ol

    6、国际市场营销 / Marketing international

    7、战略管理 / Management strategique

    8、全球政治经济发展趋势与中国的国际战略 / Global Political and Economic Trends and China’s International Strategy

    9、全球化管理思维构建 / Global management mindset building

    10、国际供应链风险管理与控制策略 / Design Thinking for Innovation

    11、国际化商业模型的运作 / The operation of an international business model

    12、元宇宙的运用及发展趋势 / The use of metaverse and future trends

    13、互联网时代下国际营销发展趋势 / The development trend of international marketing in the Internet era

    14、Global EMBA论文工作坊 / Dissertation Workshop on Global EMBA

    15、论文答辩辅导 / Thesis defense coaching

    未来的职业发展方向 / Future career development direction
    • 行业领域:G-EMBA毕业生可以在各种行业领域找到工作,包括金融、管理、咨询、科技、能源、医疗、教育等。行业经验的丰富和管理能力的提升可以使G-EMBA毕业生在各自领域获得更多的机会。

    1.Industry: G-EMBA graduates can find jobs in various industries, including finance, management, consulting, technology, energy, healthcare, education, and more. Rich industry experience and improved management skills can provide G-EMBA graduates with more opportunities in their respective fields.

    • 职业领域:G-EMBA毕业生可以担任各种职业职位,包括CEO、COO、 CFO、 CMO等。此外,G-EMBA毕业生还可以在董事会和管委会等组织中担任职务。

    2.Career field: G-EMBA graduates can hold various career positions, including CEO, COO, CFO, CMO, etc. In addition, G-EMBA graduates can also hold positions in organizations such as boards of directors and management committees.

    • 就业机会:G-EMBA毕业生可以在跨国公司、国有企业、 私营企业、政府机构等领域寻找就业机会。此外,,G-EMBA毕业生还可以选择自行创业。

    3.Employment opportunities: G-EMBA graduates can seek employment opportunities in fields such as multinational corporations, state-owned enterprises, private enterprises, and government agencies. In addition, G-EMBA graduates can also choose to start their own businesses.

    • 职业发展:G-EMBA毕业生在职业发展方面具有很大的潜力。通过不断提升自己的管理能力和经验,G-EMBA毕业生可以在各自领域获得更多的机会和成功。此外,G-EMBA毕业生还可以转向管理、咨询、投资、创业等领域,发挥自己的优势和才能。

    4.Career development: G-EMBA graduates have great potential for career development. By continuously improving their management skills and experience, G-EMBA graduates can gain more opportunities and success in their respective fields. In addition, G-EMBA graduates can also turn to fields such as management, consulting, investment, and entrepreneurship, leveraging their strengths and talents.

    • 职业机会:G-EMBA毕业生可以在各种职业领域找到机会,如企业管理、市场营销、 财务管理、人力资源管理等。此外,G-EMBA毕业生还可以在政府部门、非营利组织Q、教育机构等领域寻找机会。

    5.Career opportunities: G-EMBA graduates can find opportunities in various career fields, such as business management, marketing, financial management, human resource management, etc. In addition, G-EMBA graduates can also seek opportunities in government departments, non-profit organizations, educational institutions, and other fields.