管理心理学 / MBA in Management Psychology

心理学是关于研究动机的一门科学，ISTEC的管理心理学MBA的培养目标是让学生更好的把商业过程和心理学有机结合，让学生在各种领域的经营管理中应用到心理学的原理，将那些左右商业决策的消费者行为调查整合到数据采集以及结论分析中，从而更加精准地落地商业运用并获得更好的商业效益。

Psychology is a science about studying motivation. The training goal of ISTEC’s Management Psychology MBA is to enable students to better integrate business processes with psychology, apply the principles of psychology in various fields of business management, integrate consumer behavior surveys that influence business decisions into data collection and conclusion analysis, so as to more accurately implement business applications and achieve better business benefits.

三、项目课程 / project course

课程简介：管理心理学在西方又称为工业与组织心理学，是研究组织管理活动中人的行为规律及其潜在心理机制的一门学科。它属于心理学的研究范畴，是心理学的一个重要分支。近年来，随着理论的不断完善与应用范围的逐步扩大，管理心理学已经发展成为一门独立的学科，在我国社会主义市场经济与现代化建设中扮演着越来越重要的角色。

Course Introduction: Management Psychology, also known as Industrial and Organizational Psychology in the West, is a discipline that studies the behavioral patterns and underlying psychological mechanisms of individuals in organizational management activities. It belongs to the research category of psychology and is an important branch of psychology. In recent years, with the continuous improvement of theory and the gradual expansion of its application scope, management psychology has developed into an independent discipline, playing an increasingly important role in China’s socialist market economy and modernization construction.

核心课程 / core curriculum

1、社会心理学 / Sociologie et Management

2、商业伦理 / Ethique des affaires

3、危机公关 / Communication De Crise

4、跨文化传播 / Cross-Cultural Management

5、管理心理学研究 / Management psychology

6、消费心理与行为研究在市场营销中的运用 / The use of consumer psychologyand behaviour research in marketing

7、压力和情绪管理 / Stress and Emotion Management

8、企业法律风险控制与管理 / Enterprise legal risk control and Management

9、元宇宙的运用及发展趋势 / The use of metaverse and future trends

10、组织行为学与领导力提升 / Innovation of organizational behavior and leadership

11、管理心理学方向论文工作坊 / International Supply Chain risk management and control strategies

12、论文答辩辅导 / Thesis defence coaching

未来的职业发展方向 / Future career development direction

1、公务员。招心理学研究生作公务员的一般是公安系统：公安局、劳教所、监狱、边检站等都是可能的去处。部分单位对于受聘人员的身体要求比较严格，有的还需要进行体能测试。

1.Civil servants. Recruiting psychology graduate students as civil servants is generally within the public security system: public security bureaus, reeducation through labor centers, prisons, border checkpoints, etc. are all possible destinations. Some units have strict physical requirements for hired personnel, and some even require physical fitness tests.

2、企业。心理学研究生去企业主要从事猎头(人才中介)、企业咨询和人力资源管理。心理学研究生和人力资源管理专业的学生不同，心理学学生倡导人性化的管理，与人力资源管理的学生有所互补。但是由于人们对心理学这个专业还不是很了解，心理系的学生不如人力资源管理的学生具有竞争力。

2.Enterprise. Psychology graduate students mainly engage in headhunting (talent agency), corporate consulting, and human resource management when going to enterprises. Psychology graduate students and students majoring in human resource management are different. Psychology students advocate for humanized management and complement human resource management students. However, due to people’s limited understanding of psychology, students in the psychology department are not as competitive as those in human resource management.

3、心理咨询工作者。国内这个行业从目前我国的现状来看，单纯从事心理咨询工作未必能够维持一定的生活水准，要想有外国同行的薪水有待去开拓。

3.Psychological counselors. From the current situation in China, simply engaging in psychological counseling work may not be able to maintain a certain standard of living in this domestic industry. To have the salary of foreign peers, it is necessary to explore.