管理心理学 / DBA in Management Psychology

心理学是关于研究动机的一门科学，ISTEC的管理心理学D BA的培养目标是让学生更好的把商业过程和心理学有机结合。

Psychology is a science about studying motivation, and the training goal of ISTEC’s Management Psychology DBA is to enable students to better integrate business processes with psychology.

让学生在各种领域的经营管理中应用到心理学的原理，将那些左右商业决策的消费者行为调查整合到数据采集以及结论分析中，从而更加精准地落地商业运用并获得更好的商业效益优秀学生代表和介绍

Enable students to apply the principles of psychology in various fields of business management, integrate consumer behavior surveys that influence business decisions into data collection and conclusion analysis, so as to more accurately implement business applications and achieve better business benefits. Outstanding student representatives and introductions

三、项目课程 / project course

课程简介：全球时局变化莫测，中国经历了经济快速发展的30年，正面临新一轮发展机遇。在这个充满不确定的时代，ISTEC DBA管理心理学项目旨在帮助学员全面学习管理心理学知识、深入解读实际案例，从实际出发探求事件背后的运行规律，重塑心理学思维与管理逻辑。强调学术应用与管理实践并重，不仅需要考察学员学术能力，还要衡量其对自身所处领域的贡献和影响力，提供富有深度和高度的授课内容，全面帮助学员提升全球视野和大局观的系统性思考能力。

Course introduction: The global situation is unpredictable, and China has experienced 30 years of rapid economic development and is facing a new round of development opportunities. In this uncertain era, the ISTEC DBA Management Psychology program aims to help students comprehensively learn management psychology knowledge, deeply interpret practical cases, explore the operating rules behind events from a practical perspective, and reshape psychological thinking and management logic. Emphasizing the equal emphasis on academic application and management practice, it is not only necessary to assess the academic ability of students, but also to measure their contribution and influence in their own field, provide in-depth and high-level teaching content, and comprehensively help students improve their systematic thinking ability of global perspective and overall situation.

核心课程 / core curriculum

1、博士研究方法导论 / Introduction to Research Methods at the Doctoral Level

2、制定研究课题 / Formulating the Research Topic

3、高级定性数据分析 / Advanced Qualitative Data Analysis

4、高级定量数据分析 / Advanced Quantitative Data Analysis

5、数据收集技术 / Data Collection Techniques

6、大数据管理与心理学应用方法论 / Big Data Management and Applied Methodology in Psychology

7、心理压力和情绪管理研究 / Research on Psychological Stress and Emotion Management

8、管理思维与战略决策体系构建方法论研究 / Research on the methodology of management thinking and strategic decision-making system construction

9、区块链技术及元宇宙概念在心理学场景应用实践及发展趋势 / Blockchain technology and meta-universe concept in psychology scene application practice and development trend

10、跨文化领导力与管理心理学应用方法论 / Cross-Cultural Leadership and Applied Methodology in Managerial Psychology

11、管理心理学方向论文工作坊 /Management Psychology Orientation Essay Workshop

12、论文答辩辅导 / Thesis defence coaching

未来的职业发展方向 / Future career development direction

数字化转型博士，课程涉及数字经济、平台经济、数据分析、算法设计、产品研发、运营管理等方面的知识和技能，为在职人员提供了更全面、深入的专业学习机会。毕业后可以选择进入数字技术企业、互联网公司、金融机构等从事金融科技、风险管理、投资管理等工作；也可以在各级政府的经济管理部门、信息产业部门、科技创新部门等从事与数字化政策和平台管理相关的研究、规划、政策制定等工作；还可以在各大高校或科研机构中从事教学和研究工作。

The doctoral program in digital transformation involves knowledge and skills in digital economy, platform economy, data analysis, algorithm design, product development, and operation management, providing more comprehensive and in-depth professional learning opportunities for employees. After graduation, they can choose to work in digital technology enterprises, Internet companies, financial institutions, etc. to engage in financial technology, risk management, investment management, etc; It is also possible to engage in research, planning, and policy formulation related to digital policies and platform management in economic management departments, information industry departments, science and technology innovation departments, and other government departments at all levels; You can also engage in teaching and research work in major universities or research institutions.

未来的职业发展方向 / Future career development direction

管理心理学能做什么工作What can management psychology do

1、人事招聘:人事招聘是企业管理的重要环节。管理心理学可以通过对人才的心理特征分析，寻找潜在的高绩效人才。另外，在面对求职者的时候，管理心理学可以通过心理测试、面试技巧等方法，判断应聘者具备的素质和能力，进而在招聘过程中做出最科学的决策。

Personnel recruitment: Personnel recruitment is an important part of enterprise management. Management psychology can identify potential high-performance talents by analyzing their psychological characteristics. In addition, when facing job seekers, management psychology can use methods such as psychological testing and interview skills to assess the qualities and abilities that applicants possess, and then make the most scientific decisions in the recruitment process.

2、团队建设:团队是企业管理中最基本的单元，团队的效能直接影响到企业的绩效。管理心理学在团队建设中发挥着重要作用。通过深入了解团队成员的个性、行为特点等方面，管理者能够设计出最适合团队成员的工作方式和沟通机制，进而使团队成员的工作效率和工作满意度提高。

Team building: The team is the most fundamental unit in enterprise management, and its effectiveness directly affects the performance of the enterprise. Management psychology plays an important role in team building. By gaining a deeper understanding of the personality and behavioral characteristics of team members, managers can design the most suitable work methods and communication mechanisms for team members, thereby improving their work efficiency and job satisfaction.

3、员工激励:员工激励是企业经营管理中非常重要的一环，也是管理心理学的应用领域之一。管理者通过制定合理的奖惩制度、提供职业发展的机会等方式，激励员工在工作中取得优异的业绩，尽情释放员工的潜能。同时，管理者需要了解员工的需求和心理状态，以便在适当的时候给予心理上的激励和支持。

Employee motivation: Employee motivation is a very important part of enterprise management and is also one of the application fields of management psychology. Managers motivate employees to achieve excellent performance in their work and fully unleash their potential by establishing reasonable reward and punishment systems, providing opportunities for career development, and other means. At the same time, managers need to understand the needs and psychological state of employees in order to provide psychological motivation and support at the appropriate time.

4、决策制定:企业管理中，决策制定是一个比较困难的问题。不同的决策方案往往会对员工的心理状态产生不同的影响。在这种情况下，管理心理学可以通过分析和预测员工心理状态的变化，从而制定出最合适的决策方案。

Decision making: In enterprise management, decision making is a relatively difficult problem. Different decision-making schemes often have different impacts on the psychological state of employees. In this case, management psychology can analyze and predict changes in employee psychological states to develop the most appropriate decision-making plan.

综上所述，管理心理学在企业管理中发挥着不可替代的作用。管理者只有深入了解员工的心理特征，才能制定出最合适的管理方案，从而推动企业的可持续发展。

In summary, management psychology plays an irreplaceable role in enterprise management. Only by deeply understanding the psychological characteristics of employees can managers develop the most suitable management plan, thereby promoting the sustainable development of the enterprise.