创新管理 / MBA in Innovation management
ISTEC巴黎高商创新管理硕士MBA项目旨在培育具有全球化视野、创新思维、可持续发展能力的企业经营者。
The ISTEC Paris Business Innovation Management Master’s MBA program aims to cultivate business operators with a global perspective, innovative thinking, and sustainable development capabilities.
针对传统工商管理学术体系在当今复杂社会环境，特别是在新冠“后疫情时代”以及单边主义盛行的国际环境下出现的各种弊端和不足，进行管理创新的理论研究并结合企业工作实践的落地运用。
In view of the various drawbacks and shortcomings of the traditional business administration academic system in today’s complex social environment, especially in the « post epidemic era » of COVID-19 and the prevailing international environment of unilateralism, conduct theoretical research on management innovation and apply it in combination with enterprise work practice.
同时，整合国际视野的管理理论创新研究和中国特色的管理方法论创新研究，培养出具备全球化发展能力并掌握工商管理方法论创新工具的企业家或高级管理人才。
At the same time, integrating innovative research on management theory from an international perspective and innovative research on management methodology with Chinese characteristics, cultivate entrepreneurs or senior management talents with global development capabilities and mastery of innovative tools in business management methodology.
ISTEC巴黎高商工商管理创新管理方向硕士项目围绕产业政策、市场趋势、商业模式等方向来剖析创业创新企业经济的特殊性，围绕内容生产、用户分析、科技应用、知识产权管理等内容来指导创业创新企业建立核心竞争力；围绕企业管理、投融资和营销策略等方面来提升企业经营与管理创新的运营效率。
The Master’s program in Innovation Management at ISTEC Paris High Business Administration analyzes the unique characteristics of entrepreneurial and innovative enterprises in terms of industrial policy, market trends, business models, and other aspects. It guides entrepreneurial and innovative enterprises in establishing core competitiveness through content production, user analysis, technology application, and intellectual property management; Improve the operational efficiency of enterprise management and management innovation around aspects such as enterprise management, investment and financing, and marketing strategies.
三、项目课程 / project course
课程简介：课程全面引进工商管理商学院先进的核心课程以及强调培养能力的项目实际操作体系，结合国际化与创新人才素质要求，设置了“必修课程与核心课程”相结合的课程体系。核心课程共6门：组织行为学与领导力、市场营销及商业创新、企业法律风险控制与管理、制度与机制创新、战略与商业模式创新、产品与运营创等。
Course Introduction: The course comprehensively introduces advanced core courses from the School of Business Administration and emphasizes the practical operation system of cultivating abilities. Combining the requirements of internationalization and innovative talent quality, a course system combining « compulsory courses and core courses » is set up. There are a total of 6 core courses: Organizational Behavior and Leadership, Marketing and Business Innovation, Enterprise Legal Risk Control and Management, Institutional and Mechanism Innovation, Strategy and Business Model Innovation, Product and Operation Innovation, etc.
- 创业公司的创始人
- 大型企业的高级管理者
- Senior managers of large enterprises
- 跨国公司的国际业务经理
- International business managers of multinational corporations
- 投资机构的投资顾问
- Investment advisors of investment institutions
1、战略管理 / Strategic Management
2、国际市场营销 / Marketing international
3、跨文化管理 / Cross-cultural management
4、技术和创新管理 / Technology and innovation Management
5、技术变革与管理创新 / Technology and innovation Management
6、创新设计思考 / Design Thinking for Innovation
7、新兴商业模型的运作 / The operation of emerging business models
8、元宇宙的运用及发展趋势与管理创新 / Metaverse application and development trends and management innovation
9、组织行为学与领导力创新 / Inovation of organizational behavior and leadership
10、创新管理方向论文工作坊 / Dissertation Workshop on Innovation Management Research Directions
11、论文答辩辅导 / Thesis defense coaching
1.Founders of start-up companies
创新管理硕士在学习过程中，将积累丰富的创业知识和实践经验，具备创业公司的创始人的能力和潜力。
In the process of studying for a Master’s degree in Innovation Management, one will accumulate rich entrepreneurial knowledge and practical experience, possessing the abilities and potential of a founder of a startup company.
创新管理硕士的综合素质培养和专业技能培养使得他们非常适合成为大型企业的高级管理者。他们可以在市场营销、人力资源、财务管理等领域发挥自己的才能，并为企业的发展做出重要贡献。
The comprehensive quality and professional skills development of Master of Innovation Management make them very suitable for becoming senior managers in large enterprises. They can showcase their talents in areas such as marketing, human resources, and financial management, and make significant contributions to the development of the enterprise.
具备国际视野和跨文化管理能力的创业管理硕士非常适合成为跨国公司的国际业务经理。他们可以通过跨国公司的工作，将自己的创新和创业能力发挥到极致，并为企业的国际化发展做出贡献。
A Master’s degree in Entrepreneurship Management with an international perspective and cross-cultural management skills is highly suitable for becoming an international business manager for multinational corporations. They can maximize their innovation and entrepreneurial abilities through the work of multinational corporations, and contribute to the internationalization development of the enterprise.
创新管理硕士具备较强的商业敏感度和判断能力，适合从事投资机构的工作。作为投资顾问，他们可以为投资决策提供重要的参考，帮助投资机构获得更好的回报。
The Master of Innovation Management has strong business sensitivity and judgment ability, making it suitable for working in investment institutions. As investment advisors, they can provide important references for investment decisions and help investment institutions achieve better returns.
