健康管理 / MBA in Health-care management
现如今的健康管理人员面临着不断变化的政策、经济、法律、文化、组织和医疗需求,尤其是在“健康中国”国家大战略引领下,宏观层面发布利好产业政策、各级政府设立多层次大规模项目基金,资本市场包容灵活制度快速对接,共同推动了中国医疗健康行业进入发展快车道。
Nowadays, health management personnel are facing constantly changing policy, economic, legal, cultural, organizational, and medical needs, especially under the guidance of the national strategy of « Healthy China », the release of favorable industrial policies at the macro level, the establishment of multi-level large-scale project funds by governments at all levels, and the rapid integration of inclusive and flexible systems in the capital market have jointly promoted China’s medical and health industry to enter the fast lane of development.
伴随着行业的蓬勃发展,医疗健康行业的高层次医疗管理人才需求越来越大。因此,对企业而言,急需培养既懂得人性化医疗服务又懂得市场化运营管理的医疗健康行业人才;就个人而言,迫切需要将自己打造成适应医疗健康行业发展需求的复合型人才。
With the booming development of the industry, there is an increasing demand for high-level medical management talents in the healthcare industry. Therefore, for enterprises, there is an urgent need to cultivate medical and health industry talents who understand both humanized medical services and market-oriented operation management; Personally, there is an urgent need to build oneself into a versatile talent that can meet the development needs of the healthcare industry.
三、项目课程 / project course
课程简介:健康管理MBA项目课程引进了国际先进的健康管理理念、知识、技能体系,将专业领域的实际需求与理论相结合,以流的教学服务体系,为学生提供非凡的学习环境,从而获得大量的实践经验以及关键的战略和操作知识,提升高层管理者的战略决策力,创新思维能力和国际领导能力。
Course Introduction: The MBA Health Management Program introduces internationally advanced health management concepts, knowledge, and skills, combining practical needs and theories in the professional field. With a streamlined teaching service system, it provides students with an extraordinary learning environment, gaining a wealth of practical experience and key strategic and operational knowledge, enhancing the strategic decision-making ability, innovative thinking ability, and international leadership ability of senior managers.
1、医疗健康行业涉外法律风险与防范 / Foreign legal risk and prevention in medical and health industry
2、医疗健康企业管理的数字化转型升级方法论 / The digital transformation and upgradingmethodology of medical and health enterprise management
3、后疫情时代的医疗健康企业经营管理规范提升 / The operation and management of medical andhealth enterprises in the post-epidemic era have been improved
4、医疗健康行业品牌系统与品牌文化建设 / Medical health industry brand system and brand culture construction
5、医疗健康项目与工程管理 / Medical health project and Engineering management
6、互联网时代下医疗健康行业国际营销发展趋势 / Digital Transformation of Organizations
7、医疗健康管理与促进理论与实践研讨 / Theory and Practice of Health Care Management and Promotion
8、医疗健康行业企业资本运作与投融资方式研究 / Capital operation and investment and financingmethods for companies in the healthcare industry
9、医疗健康管理学问题研究 / The study of health care management issues
10、健康管理论文工作坊 / Dissertation Workshop on Health Management Research Directions
11、论文答辩辅导 / Thesis defense coaching
健康服务与管理专业是指对健康专业机构和提供者进行相关服务的专业人员。健康服务专业机构通常是指能够帮助健康专业机构从事相关工作的人员,如营养学家、健康管理师、运动员、心理学家、社会工作者等。健康管理师的专业领域比较广泛,可以帮助健康管理者解诀健康问题,如营养咨询、健康膳食、运动咨询、睡眠咨询等。运动员则可以帮助运动员从事专业的健康管理和运动训练。
Health services and management professionals refer to professionals who provide relevant services to health professional institutions and providers. Health service professional institutions usually refer to personnel who can assist health professional institutions in related work, such as nutritionists, health managers, athletes, psychologists, social workers, etc. Health managers have a wide range of professional fields and can help them solve health problems, such as nutrition counseling, healthy diet, exercise counseling, sleep counseling, etc. Athletes can assist them in professional health management and sports training.
健康管理与服务专业毕业后可从事健康服务、健康管理、健康促进、疾病防控等相关领域工作,致力于医疗服务机构、社区卫生服务中心、健康体检中心、健康管理公司等工作。
After graduating from the Health Management and Service major, one can work in related fields such as health services, health management, health promotion, disease prevention and control, and is committed to working in medical service institutions, community health service centers, health examination centers, health management companies, and more.