非物质文化遗产管理 / MBA Management of Intangible Cultural Heritage
非物质文化遗产保护已经受到世界各国的广泛关注，建立起适应数字化时代的非物质文化遗产保护机制以及管理体系，是当前非物质文化遗产保护与管理的重要发展趋势。法国的非物质文化遗产保护已有一百多年历史，已形成了完善的保护体系并积累了丰富的经验。通过分析学习法国非遗保护体系，可以为完善我国的非遗保护及管理机制提供借鉴。
The protection of intangible cultural heritage has received widespread attention from countries around the world. Establishing a mechanism and management system for the protection and management of intangible cultural heritage that adapts to the digital era is an important development trend in the current protection and management of intangible cultural heritage. The protection of intangible cultural heritage in France has a history of over 100 years, and has formed a sound protection system and accumulated rich experience. By analyzing and studying the French intangible cultural heritage protection system, we can provide reference for improving China’s intangible cultural heritage protection and management mechanisms.
同时“非遗保护”属于国家急需人才的培养专业，具有宽阔的就业前景。随着我国文化大发展、大繁荣，以及经济和社会可持续发展的需求，国内对非遗保护专业具有科研和创作以及管理能力的高端人才需求也呈持续快速的增长趋势。
At the same time, « Intangible Cultural Heritage Protection » is a talent cultivation major urgently needed by the country, with broad employment prospects. With the great development and prosperity of China’s culture, as well as the demand for sustainable economic and social development, the demand for high-end talents with scientific research, creative and management abilities in intangible cultural heritage protection in China is also showing a sustained and rapid growth trend.
三、项目课程 / project course
课程简介：培养适应社会需要，掌握非物质文化遗产保护和管理的基本理论、基本知识，具有开展非遗保护相关的调查研究能力和非遗产品创新设计、项目策划与产业经营管理能力，能够在非遗保护部门、文化遗产研究机构和非遗传承保护企业从事非物质文化遗产管理等工作，适应我国新时代文化建设需要的保护与设计创作的高层次复合型人才。
Course Introduction: To cultivate high-level composite talents who can adapt to social needs, master the basic theories and knowledge of intangible cultural heritage protection and management, have the ability to conduct investigations and research related to intangible cultural heritage protection, innovate the design of intangible cultural heritage products, plan projects, and manage industrial operations. They can work in intangible cultural heritage protection departments, cultural heritage research institutions, and intangible cultural heritage inheritance and protection enterprises, and adapt to the protection and design creation needs of China’s new era cultural construction.
- 文化产业发展：随着文化产业的不断发展，非物质文化遗产作为文化产业的重要组成部分，已成为文化产业的重要发展方向，非物质文化遗产专业毕业生在文化旅游、文化创意、文化娱乐等领域都有很好的就业机会。
1、跨文化管理 / Cross-cultural management
2、文化产业的战略管理 / Strategic management in Cultural Industry
3、文化产业国际市场营销 / International Marketing of Cultural Industriesl
4、非物质文化遗产概论 / Introduction to Intangible Cultural heritage
5、技术变革与非物质文化遗产保护 / Technological change and intangible cultural heritage protection
6、非物质文化遗产设计理念的传承与创新 / The inheritance and innovation of intangible cultural heritage design concept
7、非物质文化遗产规划与管理 / Planning and management of intangible cultural heritage
8、中国非遗活化实践现状与发展趋势 / The practice of China’s intangible cultural heritage activation status quo and
9、文化遗产法规与政策 / Laws and policies on cultural heritage
10、非物质文化遗产管理方向论文工作坊 / Paper workshop on intangible cultural Heritage management
11、论文答辩辅导 / Thesis defense coaching
1.Development of Cultural Industry: With the continuous development of the cultural industry, intangible cultural heritage, as an important component of the cultural industry, has become an important development direction of the cultural industry. Graduates of intangible cultural heritage majors have good employment opportunities in fields such as cultural tourism, cultural creativity, and cultural entertainment.
2、大众对文化的重视：随着人们对文化的重视越来越高，对非物质文化遗产的保护、传承、研究和开发等方面的需求也在不断增加，为非物质文化遗产专业毕业生提供了更多的就业机会。
2.The public’s emphasis on culture: With the increasing emphasis on culture, the demand for the protection, inheritance, research, and development of intangible cultural heritage is also increasing, providing more employment opportunities for graduates majoring in intangible cultural heritage.
3、国家政策支持：非物质文化遗产保护已成为国家文化政策的重要组成部分，国家对非物质文化遗产的保护、传承、研究和开发等方面给予了很高的重视和支持，这为非物质文化遗产专业毕业生提供了广阔的就业机会。
3.National policy support: The protection of intangible cultural heritage has become an important component of national cultural policy. The country has attached great importance and support to the protection, inheritance, research and development of intangible cultural heritage, providing broad employment opportunities for graduates majoring in intangible cultural heritage.
