数字化转型 / DBA Digital Transformation

在传统的工商管理方法论基础上结合当今最前沿的数字科技和互联网技术进行管理的系统性数字化转型升级的研究与应用。特别是结合区块链、大数据处理、人工智能和元宇宙等概念性创新思维和瞻前科技的理论研究与落地应用，将培养出引领全球数字化管理技术未来发展方向和趋势的先锋型人才。

Research and application of systematic digital transformation and upgrading of management based on traditional business administration methodology combined with today’s cutting-edge digital technology and internet technology.In particular, the theoretical research and practical application of conceptual innovative thinking and forward-looking technologies such as blockchain, big data processing, artificialintelligence and meta- universe will produce pioneering talents who will lead the future direction and trends of global digital management technologies.

三、项目课程 / project course

课程简介：通过该项目的学习，学员将成为引领企业数字化转型的创新型人才，将全球化视野与数字化思维融合，企业管理理论与商业实践结合，研究企业自身案例，共同探究行业前沿，寻找适合自身企业数字化转型的模式，推动行业发展升级。

Course Introduction : Through this project, students will become innovative talents who lead the digital transformation of enterprises. They will integrate a global perspective with digital thinking, combine enterprise management theory with business practice, study their own cases, explore the forefront of the industry together, find suitable models for their own digital transformation, and promote industry development and upgrading.

核心课程 / core curriculum

1、博士研究方法导论 / Introduction to Research Methods at the Doctoral Level

2、制定研究课题 / Formulating the Research Topic

3、高级定性数据分析 / Advanced Qualitative Data Analysis

4、高级定量数据分析 / Advanced Quantitative Data Analysis

5、数据收集技术 / Data Collection Techniques

6、大数据时代的信息管理研究 / Research on Information Management in Big Data Era

7、技术变革与管理创新研究 / Research on Technological Change and Management Innovation

8、元宇宙的运用及发展趋势研究 / Research on the Use and Development Trend of Metaverse

9、组织管理的数字化转型研究 / Research on Digital transformation of organisational management

10 、区块链技术的运用与迭代研究 / The use and iteration of blockchain technology

11、数字化转型方向论文工作坊 / Thesis Workshop on Digital Transformation Research Directions

12、论文答辩辅导 / Thesis defence coaching

未来的职业发展方向 / Future career development direction

数字化转型博士，课程涉及数字经济、平台经济、数据分析、算法设计、产品研发、运营管理等方面的知识和技能，为在职人员提供了更全面、深入的专业学习机会。毕业后可以选择进入数字技术企业、互联网公司、金融机构等从事金融科技、风险管理、投资管理等工作；也可以在各级政府的经济管理部门、信息产业部门、科技创新部门等从事与数字化政策和平台管理相关的研究、规划、政策制定等工作；还可以在各大高校或科研机构中从事教学和研究工作。

The doctoral program in digital transformation involves knowledge and skills in digital economy, platform economy, data analysis, algorithm design, product development, and operation management, providing more comprehensive and in-depth professional learning opportunities for employees. After graduation, they can choose to work in digital technology enterprises, Internet companies, financial institutions, etc. to engage in financial technology, risk management, investment management, etc; It is also possible to engage in research, planning, and policy formulation related to digital policies and platform management in economic management departments, information industry departments, science and technology innovation departments, and other government departments at all levels; You can also engage in teaching and research work in major universities or research institutions.