数字文创 / DBA Digital cultural and creative

数字文创博士着重培养数字文创领域管理与领导创新型人才。聚焦文创产业的交叉领域，以“突出产业思维”“重视创作基础”“放眼科技前沿”为导向，建立起以产业思维与商务能力为中心，“文化创意产业管理”、“媒体创作与科技”、“数字文旅与会展”相互关联的立体化教学体系。从而促进文创产业的繁荣发展。

The digital cultural and creative doctoral program focuses on cultivating innovative talents in the field of digital cultural and creative management and leadership. Focusing on the intersection of cultural and creative industries, guided by « highlighting industrial thinking », « valuing creative foundations », and « looking at the forefront of technology », we have established a three-dimensional teaching system centered on industrial thinking and business capabilities, with « cultural and creative industry management », « media creation and technology », and « digital tourism and exhibition » interrelated. Thus promoting the prosperous development of the cultural and creative industry.

三、项目课程 / project course

课程简介：通过学习，学生能够分析全球文化产业的特殊性，以系统的管理知识构建文化企业的竞争优势;对比中外哲学、历史、艺术、文学理论，提高自身对国际文化发展的敏锐度;分析全球文化产业的商业模式、市场趋势和政策环境，并制定企业发展战略;对中外文化的深度剖析，明确多元文化背景下企业文化发展的正确方向，通过商业计划书进行落地，最终激发该项目的发展潜能并收获丰富的财富。

Course Introduction: Through learning, students will be able to analyze the unique characteristics of the global cultural industry and construct the competitive advantages of cultural enterprises with systematic management knowledge; Compare Chinese and foreign philosophical, historical, artistic, and literary theories to enhance one’s sensitivity to the development of international culture; Analyze the business models, market trends, and policy environment of the global cultural industry, and formulate corporate development strategies; A deep analysis of Chinese and foreign cultures, clarifying the correct direction for the development of corporate culture in a multicultural context, and implementing it through a business plan, ultimately stimulating the development potential of the project and reaping rich wealth.

核心课程 / core curriculum

1、博士研究方法导论 / Introduction to Research Methods at the Doctoral Level

2 、制定研究课题 / Formulating the Research Topic

3、高级定性数据分析 / Advanced Qualitative Data Analysis

4、高级定量数据分析 / Advanced Quantitative Data Analysis

5、数据收集技术 / Data Collection Techniques

6、数字文创营销推广研究方法 / A research methodology for marketing and promotion of Digital Cultural Creation

7、数字文创产品设计概念与设计方法 / Design concepts and design methods for Digital Creative Products

8、数字文创技术变革与创新 / Change and Innovation in Digital Creative Technologies

9、数字文创领域法律法规研究 / Research on Laws and Regulations of Digital Cultural Creation

10、人工智能与数字文创发展研究 / Research on Artificial Intelligence and the Development of Digital Cultural Creation

11、数字文创方向论文工作坊 / Digital Creative Directions Thesis Workshop

12 、论文答辩辅导 / Thesis Defence Coaching

未来的职业发展方向 / Future career development direction

数字文创与管理专业培养学生具备数字化战略规划、数字化营销与推广创新科技产品设计开发能力，注重培养学生独立思考和解决实际问题的实践能力。岗位有数字化营销、数字媒体策划、网络营销、产品经理、战略规划等。在数字化时代，企业信息化程度越来越高，需要大量掌握数字化和管理知识的人才，从事该领域工作的人员薪资也高。

The Digital Creative and Management major cultivates students with the ability to plan digital strategies, design and develop innovative technology products through digital marketing and promotion. It emphasizes the cultivation of students’ independent thinking and practical problem-solving abilities. The positions include digital marketing, digital media planning, online marketing, product manager, strategic planning, etc. In the digital age, the level of enterprise informatization is increasing, requiring a large number of talents with digital and management knowledge, and the salaries of personnel working in this field are also high.