MBA program
UCMT-ISTEC-MBA 项目面向具有实际管理经验的管理人员,他们通过在 ISTEC MBA 项目的学习,能够在工作中系统地表达自己不同的观点和独特的想法,从而与更多的精英人才进行交流和分享,最终更新和提升自己的管理理念和意识。
The UCMT-ISTEC-MBA program is aimed at managers with practical management experience who, through their studies in the ISTEC MBA program, can systematically express their different perspectives and unique ideas in their work, so that they can communicate and share them with more elite talents, and ultimately renew and enhance their management concepts and awareness.
项目课程介绍 Project courses
UCMT-ISTEC-MBA项目课程包含5大模块,涵盖企业战略管理,市场营销,人力资源,财务管理,研究方法等13门课程。不仅传授前沿的管理知识与技能,更注重实战应用与领导力培养,旨在助力学员成为具有全球视野与卓越领导力的行业领袖,全方位提升管理能力与战略眼光,引领企业迈向更加辉煌的未来。
UCMT-ISTEC-MBA program consists of 5 modules, covering 13 courses in corporate strategic management, marketing, human resources, financial management, and research methods. The program not only imparts cutting-edge management knowledge and skills but also emphasizes practical application and leadership training, aiming to help students become industry leaders with a global vision and excellent leadership capabilities, improve their management abilities and strategic visions in all aspects, and guide enterprises towards a more prosperous future.
核心课程Core Curriculum
- 战略管理 Strategic Management
- 管理经济学 Management Economics
- 价值定位、商业模式与商业计划 Value Proposition,Business Model, Business Plan
- 战略,创新与竞合 Strategy, Innovation and Cooperation
- 市场管理学Market Management
- 市场营销:销售&客户关系 Marketing: Sales, Customers Relationship
- 会计学:会计与社会 Accounting: Accountancies and Society
- 企业财务与治理: Corporate Finance and Governance
- 组织行为学:Organization Behavior
- 人力资源管理与社会责任 Human Resource Management and Corporate Social Responsibility
- 运营管理 Operation Management
- 管理创新 Management Innovation
- 研究方法论 Research Methodology