Objectives: practise complex sales techniques and international commercial management techniques.
Salesperson, head of sales, business engineer, key account manager, account manager, technical sales engineer, department manager, product manager, researcher, store manager, etc.
Objectives: Specialising in operational terms in the job areas of web-marketing, e-commerce and digital communication. Students will develop expertise enabling them to create and manage the digital world of a brand.
Principal study modules:
Communication officer or Web communication officer, Web-marketing officer, Brand manager, Computer graphics designer, e-Store manager, Website manager, Community manager, Consultant/expert in SEO/SEA and SMO indexing, e-Business consultant.
Semester 1: Under a 100% block release arrangement (under an alternating work placement/study contract) in English in Paris
Semester 2: 100% abroad: studies in English in a foreign university and work placement abroad of a minimum duration of two months.
Specific objectives: Acquire the most recent knowledge and skills in relation to international business development. Identify expanding sectors, strong growth areas and innovative companies and start-ups.
Teaching given in English:
Export assistant or salesperson, international business engineer, international buyer, export product manager, export area head, international broker, as well as the area of creation or takeover of companies abroad.