Bachelor’s degree year 2


Objectives: apply company practices, manage an SME-SMI, identify the links between the company’s functions and its environment.


  • Carrying out an client study.
  • “Economic and social purpose” seminar
  • Negotiation competition

Training at the beginning

  • Three months’ work placement in a company in France or abroad.

Block release curriculum (under an alternating professional training/study or work placement/study contract)

  • 2 days of classes and 3 days in a company per week.

Marketing – Commerce – Communication:

  • In-depth marketing studies
  • Customer relationship management
  • Methods and tools of competition studies
  • Communication
  • B2B market sales
  • Complex negotiation
  • Distribution strategy

Administration – Management – Entrepreneurship:

  • People management
  • Financial tools
  • Introduction to entrepreneurship
  • Management control tools
  • Human Resources Management
  • Law

Professional tools:

  • Telephone workshop
  • Time management
  • Personal branding
  • English

LOGO roland-garros

The French Tennis Federation (FFT) has been ISTEC’s education partner for over 25 years.
Students participate in the operational marketing and promotion of French Open products during the iconic Tennis Championship. Sales, logistics, merchandising, management, etc. – a true in-the-field application of the lessons taught during the year!
In the context of the partnership, the FFT is closely associated with education at ISTEC and particularly with marketing and events-related learning. Students experience the tournament from behind the scenes and participate in the most media-friendly French sporting event of the year.

Goals: At least 3 weeks of in-the-field sales and marketing activities are to be carried out during the second year

  • Training and guidance of one’s team
  • Brief, leadership and motivation of one’s team
  • Ensuring rules are complied with
  • Knowing how to transmit the information between the FFT and one’s team
  • Assessment of one’s team
  • Specific to the Point of Sale Manager: Supervision of sales, cash register management, knowing how to handle new stock, maintaining an orderly Point of Sale
  • Specific to the Logistics Manager: supervision of the flow of goods pursuant to the rules, maintaining orderly stocks


Becoming more involved

Students closely involved in association life prepare the Student Union campaign to become the elected representatives who will lead student life during the following year. Older students are there as advisers, but the organisation and search for sponsors and funds is entirely carried out by second-year students. For the others, the return to Paris allows them to become involved in the existing associations; or to launch their association created the previous year, a feat of which they can be justly proud.

Personal testimony

Personal testimony

Margaux MESLET – 2nd year

Mes cours à l’ISTEC : aussi complets que diversifiés, ils m’ont permis d’acquérir les méthodes et les outils fondamentaux dans le monde professionnel. J’ai pu mettre ces différents outils en pratique lors de mon alternance au sein du Réseau La Poste.

En effet, à travers mes missions promotionnelles et la mise en place de démarches dans le but d’améliorer la sûreté des agents en bureaux de Poste, j’ai pu appliquer mes cours de marketing, communication, ventes…

Ces outils m’ont aussi permis de représenter l’école lors d’un séminaire international de communication par équipe, que nous avons remporté.

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