Three months’ work placement in a company in France or abroad.
Block release curriculum (under an alternating professional training/study or work placement/study contract)
2 days of classes and 3 days in a company per week.
Marketing – Commerce – Communication:
In-depth marketing studies
Customer relationship management
Methods and tools of competition studies
B2B market sales
Administration – Management – Entrepreneurship:
Introduction to entrepreneurship
Management control tools
Human Resources Management
The French Tennis Federation (FFT) has been ISTEC’s education partner for over 25 years. Students participate in the operational marketing and promotion of French Open products during the iconic Tennis Championship. Sales, logistics, merchandising, management, etc. – a true in-the-field application of the lessons taught during the year! In the context of the partnership, the FFT is closely associated with education at ISTEC and particularly with marketing and events-related learning. Students experience the tournament from behind the scenes and participate in the most media-friendly French sporting event of the year.
Goals: At least 3 weeks of in-the-field sales and marketing activities are to be carried out during the second year
Training and guidance of one’s team
Brief, leadership and motivation of one’s team
Ensuring rules are complied with
Knowing how to transmit the information between the FFT and one’s team
Assessment of one’s team
Specific to the Point of Sale Manager: Supervision of sales, cash register management, knowing how to handle new stock, maintaining an orderly Point of Sale
Specific to the Logistics Manager: supervision of the flow of goods pursuant to the rules, maintaining orderly stocks
Becoming more involved
Students closely involved in association life prepare the Student Union campaign to become the elected representatives who will lead student life during the following year. Older students are there as advisers, but the organisation and search for sponsors and funds is entirely carried out by second-year students. For the others, the return to Paris allows them to become involved in the existing associations; or to launch their association created the previous year, a feat of which they can be justly proud.
Margaux MESLET – 2nd year
Mes cours à l’ISTEC : aussi complets que diversifiés, ils m’ont permis d’acquérir les méthodes et les outils fondamentaux dans le monde professionnel. J’ai pu mettre ces différents outils en pratique lors de mon alternance au sein du Réseau La Poste.
En effet, à travers mes missions promotionnelles et la mise en place de démarches dans le but d’améliorer la sûreté des agents en bureaux de Poste, j’ai pu appliquer mes cours de marketing, communication, ventes…
Ces outils m’ont aussi permis de représenter l’école lors d’un séminaire international de communication par équipe, que nous avons remporté.