Objectives

Prepare students for a successful entry into the luxury sector: fashion, accessories, clocks and watches, jewellery, perfumes, cosmetics, food, wines and spirits, hospitality, catering, household, culinary art, cars, etc.

Teaching

Centred on the marketing, promotion, communication, management, history and cultural dimensions of the luxury sector; many luxury company visits; teaching in French and in English (30%).

Examples:

• The luxury sector operators and market
• Luxury sector marketing: operational, strategic and digital
• Luxury sectors experienced through company visits
• Distribution and management of a luxury sector company
• CRM
• Legislation in the luxury sector
• Purchasing and the luxury sector
• The luxury sector and communication
• The luxury sector and sustainable development
• The luxury sector, creativity and company founders
• History and culture of the luxury sector
• Sociology of the luxury sector
• Lectures and personal testimonies from key players in the luxury sector and ISTEC graduates

Jobs

Within brands: product manager; strategic, operational or digital marketing manager; sales manager; communication manager; company founder or assistant founder. Also within luxury sector suppliers or distributors.

Objectives:

Offer a pragmatic and professional approach to modern communication tools. Master and implement the Marketing Mix (brand, events and creativity). Enhance and develop knowledge tools for new trends. Apply and optimise the operational dimensions of design and recommendation.

Teaching:

• Professional scenarios based on real cases
• Contact with companies
• 360° communication
• Sponsoring and patronage
• Brand content
• PR
• Events
• Fundraising
• Sensory marketing
• Trend hunting
• The design and organisation of TEDxIstec adds a reputable asset to students’ CVs

Jobs:

In a company, agency or institution: posts in strategic planning, communication department, brand content, sponsoring, events, etc.

Objectives:

Understand the challenges involved in the operational marketing of a company and develop a good command of the digital ecosystem. Design Marketing and Communication strategies for all types of channels. Manage the means of action, synchronising multidimensional online and offline worlds. Develop managerial skills in relation to digital projects.

Teaching:

• Understanding of the problems of integration of marketing and e-marketing into a company’s commercial strategy.
• Development of a pragmatic vision for all of the online and offline marketing-communication tools.
• Understanding of the resulting management challenges.
• E-Marketing and Web-marketing; Omni-channel customer experience; website creation; photo & web video creation workshops; brand strategies; web project management; etc.
• The professionalization process of the training consists of putting into practice the theoretical principles of the training in relation to a “common theme” project over the year and the end-of-year work placement.

Jobs:

Operational marketing manager; digital manager, digital strategies manager; community manager; etc.

Objectives: B2B marketing (85% of jobs in Europe): these are techniques, methods, specific tools and a culture of inter-company relations (client knowledge, marketing, negotiation and communication).

Teaching

• Principally centred on marketing:
• industrial sales or purchasing
• direct marketing
• e-marketing
• B2B communication
• negotiation
• complex sales
• B2B strategic development in a global context.

Jobs: Market manager; B2B direct marketer; B2B web marketer; operational marketing manager; area manager; distribution and prescription manager; key accounts manager; purchasing manager; product manager; corporate or product communication manager; etc.

Objectives

Purchases represent a strategic role within a company and are often of a globalised nature. They represent a major source of employment, with companies increasingly seeking managers trained in the different techniques of purchasing, sourcing, negotiation, etc.

Teaching

• purchasing techniques and strategies
• negotiation
• management of risks and supplier relations
• international sourcing
• supply chain
• company and professional event visits
• balance between operational professionalization process aspects and academic contextualisation.

Jobs

International sourcing and procurement manager; general purchasing manager; strategic purchases manager; supplier relations manager; tender manager; supplier risk manager; etc.

Goals: Working with international companies, being prepared to identify international business opportunities, understanding clients strategies and requirements, developing and proposing adequate and attractive responses. Managing and successfully concluding negotiations, through performing techniques, tools and attitudes. Ability to design, organize, implement, conduct and realize client’s expectations through efficient project management and leadership.

Teaching:

• Training
• business cases
• seminars managed by professionals in the art of international and multicultural negotiation
• strategies
• expertise and management of int. business development: sales
• procurement
• supply chain
• lobbying
• tenders, and legal aspects: (courses in English)

Jobs: Experts in International complex business development: sales engineer ; market development manager ; key account manager ; area manager ; project manager ; international procurement manager ; product manager ; export manager ; country manager ; etc.

Objectives:

To train operators to be drivers of company development and have a bold entrepreneurial mindset. To convert the current and forecasted figures of activity, the markets and the international environment into concrete information.

Teaching:

Real scenarios: tight deadlines, concurrent work, information to be found, crucial decisions, results addressed in operational details; multi-facetted theoretical input prompting personal reflection.

Jobs:

Assistant company head; administrative and finance manager; management audit-control; information systems consultant; business development consultant: feasibility, strategic directions; Business Unit manager, etc.

Objectives:

Train in industrial and supply chain management. Be a manager with strong potential, quickly operational, capable of managing a team and solving supply chain management problems.

Teaching:

Alternation between classes and case studies; professional speakers; cycle of lectures

Jobs:

In industrial companies: supply chain manager; production-methods manager; continuous improvement/lean manager; shop-floor steering implementation manager; specialist “tools” engineers

Objectives:

Teaching:

Jobs:

Objectives:

Train students to manage brand visibility and profile on the internet. Indexing: develop digital purchasing and customer loyalty strategies; understand indexing techniques to increase website traffic and conversion rates. Social networks: develop content strategies, partnerships with influential you-tubers/bloggers, manage and drive the social networks of a brand or product.

Teaching:

• Natural SEO and paid SEA
• Social Media Optimisation
• online editing techniques
• B2C and B2B social networks

Jobs: Internet advertising planner; SEO/SEA (natural and paid) indexing manager; community manager; social media manager; etc.

Objectives

Students familiarise themselves with the flourishing sectors of tourism, culture and lifestyle. Train professionals who are able to understand the specific features and assets of these three areas.

Teaching:

Centred on the combination of historical contextualisation and personal testimonies from professionals from the sectors of tourism and culture. Case studies (trends, innovations, sponsorship, etc.).

Jobs

Tourism: Tailored tourism designer: high-end, themed, etc.
Culture: manager of museum boutiques, director of private cultural sites, private sponsorship manager, etc. Lifestyle: media affairs manager, etc.

Objectives:

Understand the main issues in the world of sport: organisation, communication, marketing, management, sponsorship. Experience, through real cases, the problematic issues within sport and apply efficient and innovative tools and solutions to them. Meet the professionals so as to optimise conditions of employability.

Teaching:

• Sport is analysed from five different perspectives:
• sport and careers
• sport and media
• sport and business
• sport and trends
• sport and values.

Jobs:

Manager in the following areas: sporting goods; federation; sports; events; partnerships; communication; sponsorship; equipment management; derived products; event competition; media and field events; etc.

Objectives:

Understand creative trends and tools for the purposes of brand and product differentiation. Experience the effects of the drivers of design creation: innovative, creative, aesthetic and functional experiences. Meet professionals so as to optimise conditions of employability.

Teaching:

• Design is examined from six different perspectives:
• brand design
• packaging
• graphics and logo
• photography
• user experience

Jobs:

Design office; creation studio; strategic planning; brand & corporate identity; packaging; user experience; experiential communication; ambient designer; etc.

Objectives:

Train students in the specific features of the processes of innovation and value creation in the area of services, in B2C and B2B. Develop awareness of the specific issues inherent in services communication and marketing policies.

Teaching:

Alternation of classes and case studies covering the main dimensions (tactical and strategic) of services marketing.

Jobs:

Employers: service companies (private or public) and industrial companies developing product-related service strategies. Posts: customer relationship manager; operational marketing manager; e-commerce manager; product manager; etc.

Objectives:

Allow activity managers to present and analyse the financial dimension of their operations, with a view to clear decision-making. Provide access to the financial information required to uphold an operational project or to determine the viability of an investment.

Teaching:

• practical approach and exposure to real situations:
• operational decision-making under tight deadlines
• confirming and finding information
• results addressed in operational details.

Jobs: Business Unit operations manager (product, market), utilising sectoral or functional skills; operational audit; etc.