The aim of the second year is to offer students an intercultural experience, with a first semester at a foreign university and complementary experiences within a company.
Market research for a company. This activates students’ theoretical knowledge by testing it in a real situation. This collaborative project is an insight into operations: field marketing, leadership, collaborative work, etc.
With the guidance of their “coach”, the student works on developing their personal and professional career plan, as well as drawing up a growth agreement.
Second-year students with a particular interest prepare the Student Union campaign for the election of the new Student Union which will organise student activities during the following year. Older students advise them, but the entire organisation and search for sponsors and funds are carried out by second-year students.
The French Tennis Federation (FFT) has been ISTEC’s education partner for over 25 years.
Students participate in the operational marketing and promotion of French Open products during the iconic Tennis Championship. Sales, logistics, merchandising, management, etc. – real in-the-field application of the lessons taught during the year!
In the context of the partnership, the FFT is closely associated with education at ISTEC and in particular with marketing and events-related learning. Students experience the tournament from behind the scenes and participate in the most media-friendly French sporting event of the year.
Goals: At least 3 weeks of on-the-field sales and marketing activities are to be carried out during the second year
During my second year, I had the chance to do a semester in Berlin. I discovered a surprising open-mindedness among the Berliners, as well as a city with exceptional cultural and historical features. I then had the opportunity to campaign in the Student Union elections. This was good professional experience in the form of the organisation of events as well as seeking sponsorship.
For my work placement, I took the opportunity to go to Vietnam to teach French in a primary school and a high school. I discovered a new culture and I had an unforgettable time with the children. It was a particularly rewarding life experience!