GRANDE ÉCOLE YEAR 2: INTERCULTURAL EXPERIENCES – UNDERSTANDING BUSINESS
The aim of the second year is to offer students an intercultural experience, with a first semester at a foreign university and complementary experiences within a company.
Focus on a high point:
Market research for a company. This activates students’ theoretical knowledge by testing it in a real situation. This collaborative project is an insight into operations: field marketing, leadership, collaborative work, etc.
With the guidance of their “coach”, the student works on developing their personal and professional career plan, as well as drawing up a growth agreement.
Work placement and intercultural immersion:
1 semester in a foreign university: Dublin, Copenhagen, Madrid, Berlin, Warsaw, Milan, etc.
A minimum of 3 weeks of on-the-field sales and marketing activities. Possibility of participating in the French Open and
developing as a Manager of a point of sale.
A minimum of two months in an international context: discovering the key aspects of relationships with other
Possibility of carrying out a work placement within an NGO in France or abroad.
Semester in Europe (Berlin, Copenhagen, Dublin, Madrid, Milan, Warsaw)
Negotiation Competition Seminar
Finance, management control
Business law and taxation
Modern languages (English, Spanish, Italian, Chinese, etc.)
SMEs within the European economy
Analysis of production systems
Introduction to human resources management
Entrepreneurship: understanding the environment
In-depth financial analysis
Qualitative data collection methods
Qualitative data analysis methods
Quantitative data collection methods
Quantitative data analysis methods
Marketing and NICT
Marketing case study
Geopolitics and globalisation
European Union Life
Language learning among various language options
Intercultural seminars and activities
Sales and marketing activities
Association life project
Ethics and professionalism
European semester teaching
European semester intercultural activities
Artistic and cultural activities of the European semester
Second-year students with a particular interest prepare the Student Union campaign for the election of the new Student Union which will organise student activities during the following year. Older students advise them, but the entire organisation and search for sponsors and funds are carried out by second-year students.
The French Tennis Federation (FFT) has been ISTEC’s education partner for over 25 years.
Students participate in the operational marketing and promotion of French Open products during the iconic Tennis Championship. Sales, logistics, merchandising, management, etc. – real in-the-field application of the lessons taught during the year!
In the context of the partnership, the FFT is closely associated with education at ISTEC and in particular with marketing and events-related learning. Students experience the tournament from behind the scenes and participate in the most media-friendly French sporting event of the year.
Goals: At least 3 weeks of on-the-field sales and marketing activities are to be carried out during the second year
Training and guidance of the team
Brief, leadership and motivation of the team
Ensuring rules are observed
Knowing how to transmit the information from the FFT to the team
Assessment of the team
Specific to the Point of Sale Manager: Supervision of sales, cash register management, knowing how to handle new stock, maintaining an orderly Point of Sale
Specific to the Logistics Manager: supervision of the flow of goods pursuant to the rules, maintaining orderly stocks
Clara BOUSSEMART – Grande Ecole 2nd year
During my second year, I had the chance to do a semester in Berlin. I discovered a surprising open-mindedness among the Berliners, as well as a city with exceptional cultural and historical features. I then had the opportunity to campaign in the Student Union elections. This was good professional experience in the form of the organisation of events as well as seeking sponsorship.
For my work placement, I took the opportunity to go to Vietnam to teach French in a primary school and a high school. I discovered a new culture and I had an unforgettable time with the children. It was a particularly rewarding life experience!
Institute of Higher Education in Marketing and Business
12, rue Alexandre Parodi – 128 quai de Jemmapes
75010 Paris – France Tel.: 33 (1) 40 40 20 30 Email : firstname.lastname@example.org
Private institution of higher education
Created in 1961 Recognized by the State Managed by an Association law 1901
Programme Bachelor, diplôme reconnu par l’Etat, inscrit au RNCP niveau II
Business School Program,Master Level, Degree recognized by the State, stamped A-Levels + 5 recognized by the Ministry of Higher Education and Research,equivalent to RNCP I.