GRANDE ÉCOLE YEAR 1: ACQUISITION OF BASIC KNOWLEDGE IN MANAGEMENT, COMMERCE AND MARKETING – BEGINNING OF THE PERSONAL CAREER PATH
The first year allows students to acquire basic knowledge of commerce and marketing, discover the world of business and begin to create their personal and professional career plan. The teaching is supplemented with support and guidance on methods, time management, priorities management and teamwork.
Focus on a high point:
Sectoral study: marketing and strategic analysis of an economic sector and of a product or a service. This study is the central theme of the acquisition of basic knowledge in marketing.
Each student is individually monitored by a lecturer or a professional associated with the school. This coach will enable the student to:
define their personal and professional motivations,
identify their skills and personal qualities… and their areas of growth
use to their best advantage the teaching provided and the experiences of the work carried out.
Work placement and sales and marketing activity in the field:
15 days (of sales and marketing activity in the field) and the possibility of participating in the French Open in the context of sales or merchandising experience.
A minimum of 2 months of work placement in France or abroad to find out about business within sales and marketing roles.
Modern languages (English, Spanish, Italian, Chinese, etc.)
Business types & organisation
General introduction to law
Business law, commercial law
Basics of production management
History of the Human Resources profession
Projects & business
Entrepreneurship, the Director
Company creation/takeover process
Budget & operations
Costs structure, budget management
Principles of financial analysis
Mathematics applied to economics and management
Introduction to marketing
Introduction to marketing policies
Product policy – Introduction
Price policy – Introduction
Distribution policy – Introduction
Quantitative data collection methods
Quantitative data analysis methods
Document research methods in marketing
Constructing marketing initiatives
Marketing case summary
Communication policy – Introduction
Introduction to international trade
History of Europe
Practice of international trade
Language learning among various language options
Association life project
Manners and etiquette
Identity and rapport
Companies and commercial property
Introduction to sociology
History of art in the 19th century
Introduction to anthropology
The French Tennis Federation (FFT) has been ISTEC’s education partner for over 25 years.
Students participate in the operational marketing and promotion of French Open products during the iconic tennis tournament. Sales, logistics, merchandising, management, etc. – real in-the-field application of the lessons taught during the year!
In the context of the partnership, the FFT is closely associated with education at ISTEC and in particular with marketing and events-related learning. Students experience the tournament from behind the scenes and participate in the most media-friendly French sporting event of the year.
Goals: At least 15 days of sales (on-the-field sales and marketing activities) are to be carried out during the first year
Welcoming and advising clients
Creating client loyalty by means of a tournament-specific sales pitch
Promotion of the French Open image as a high-quality client service
Setting-up of merchandising
Layout and arrangement of the Point of Sale
Reception of goods as stock
Arrangement of stock
Preparation and monitoring of orders
Deliveries of orders to Points of Sale
New students are welcomed by older students, members of the Associations Office (BDA) and ISTEC association leaders. They provide guidance during the initial years in the implementation of a new association project.
Océane BROSSEAU – Grande Ecole first year
When I started in first year, I discovered new ways of teaching and a new way of working; the lessons that are given to us are all interlinked and the theory is put into practice very quickly in the business world. I was very pleasantly surprised by the association life of the school, which is very active and allows us to integrate more easily.
At the end of the year, I did a two-month placement with a major cosmetics retailer as a sales assistant and I learnt a huge amount in professional terms as well as on a human level. I also had the chance to work in the French Open. I think it is the most rewarding experience that I have had this year.