The first year allows students to acquire basic knowledge of commerce and marketing, discover the world of business and begin to create their personal and professional career plan. The teaching is supplemented with support and guidance on methods, time management, priorities management and teamwork.
Sectoral study: marketing and strategic analysis of an economic sector and of a product or a service. This study is the central theme of the acquisition of basic knowledge in marketing.
Each student is individually monitored by a lecturer or a professional associated with the school. This coach will enable the student to:
The French Tennis Federation (FFT) has been ISTEC’s education partner for over 25 years.
Students participate in the operational marketing and promotion of French Open products during the iconic tennis tournament. Sales, logistics, merchandising, management, etc. – real in-the-field application of the lessons taught during the year!
In the context of the partnership, the FFT is closely associated with education at ISTEC and in particular with marketing and events-related learning. Students experience the tournament from behind the scenes and participate in the most media-friendly French sporting event of the year.
Goals: At least 15 days of sales (on-the-field sales and marketing activities) are to be carried out during the first year
New students are welcomed by older students, members of the Associations Office (BDA) and ISTEC association leaders. They provide guidance during the initial years in the implementation of a new association project.
When I started in first year, I discovered new ways of teaching and a new way of working; the lessons that are given to us are all interlinked and the theory is put into practice very quickly in the business world. I was very pleasantly surprised by the association life of the school, which is very active and allows us to integrate more easily.
At the end of the year, I did a two-month placement with a major cosmetics retailer as a sales assistant and I learnt a huge amount in professional terms as well as on a human level. I also had the chance to work in the French Open. I think it is the most rewarding experience that I have had this year.