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“BUYER PERSONA” BY RONALD BOUCHER

New article published by Ronald Boucher – Lecturer-Researcher at ISTEC – on the Harvard Business Review France website, under the section “Chronique d’experts / e.business”. This article  on the “Buyer Persona”or how to optimise the customer purchasing process on a commercial website – by Ronald Boucher looks at Personas and includes an example of a Buyer Persona ICOS datasheet.