To refine their professional project and reinforce their employability, students choose a specialisation major as well as an additional specialisation in fifth year.
Alongside this choice of specialist training, students continue to acquire knowledge and benchmark concepts in management and international trade.
The partnerships with companies linked with the proposed specialisations, the research dissertation and the end of studies work placement create the foundations of future know-how in the chosen area as well as an element of differentiation which benefits students when seeking employment.
INTERNATIONAL LUXURY SECTOR MARKETING
Prepare students for a successful entry into the luxury sector: fashion, accessories, clocks and watches, jewellery, perfumes, cosmetics, food, wines and spirits, hospitality, catering, household, culinary art, cars, etc.
Centred on the marketing, promotion, communication, management, history and cultural dimensions of the luxury sector; many luxury company visits; teaching in French and in English (30%).
The luxury sector operators and market
Luxury sector marketing: operational, strategic and digital
Luxury sectors experienced through company visits
Distribution and management of a luxury sector company
Legislation in the luxury sector
Purchasing and the luxury sector
The luxury sector and communication
The luxury sector and sustainable development
The luxury sector, creativity and company founders
History and culture of the luxury sector
Sociology of the luxury sector
Lectures and personal testimonies from key players in the luxury sector and ISTEC graduates
Within brands: product manager; strategic, operational or digital marketing manager; sales manager; communication manager; company founder or assistant founder. Also within luxury sector suppliers or distributors.
EVENTS AND COMMUNICATION MARKETING
Offer a pragmatic and professional approach to modern communication tools. Master and implement the Marketing Mix (brand, events and creativity). Enhance and develop knowledge tools for new trends. Apply and optimise the operational dimensions of design and recommendation.
Professional scenarios based on real cases
Contact with companies
Sponsoring and patronage
The design and organisation of TEDxIstec adds a reputable asset to students’ CVs
In a company, agency or institution: posts in strategic planning, communication department, brand content, sponsoring, events, etc.
OPERATIONAL AND DIGITAL MARKETING
Understand the challenges involved in the operational marketing of a company and develop a good command of the digital ecosystem. Design Marketing and Communication strategies for all types of channels. Manage the means of action, synchronising multidimensional online and offline worlds. Develop managerial skills in relation to digital projects.
Understanding of the problems of integration of marketing and e-marketing into a company’s commercial strategy.
Development of a pragmatic vision for all of the online and offline marketing-communication tools.
Understanding of the resulting management challenges.
E-Marketing and Web-marketing; Omni-channel customer experience; website creation; photo & web video creation workshops; brand strategies; web project management; etc.
The professionalization process of the training consists of putting into practice the theoretical principles of the training in relation to a “common theme” project over the year and the end-of-year work placement.
Operational marketing manager; digital manager, digital strategies manager; community manager; etc.
BUSINESS TO BUSINESS MARKETING
Objectives: B2B marketing (85% of jobs in Europe): these are techniques, methods, specific tools and a culture of inter-company relations (client knowledge, marketing, negotiation and communication).
Principally centred on marketing:
industrial sales or purchasing
B2B strategic development in a global context.
Jobs: Market manager; B2B direct marketer; B2B web marketer; operational marketing manager; area manager; distribution and prescription manager; key accounts manager; purchasing manager; product manager; corporate or product communication manager; etc.
MARKETING AND MANAGEMENT OF PURCHASES
Purchases represent a strategic role within a company and are often of a globalised nature. They represent a major source of employment, with companies increasingly seeking managers trained in the different techniques of purchasing, sourcing, negotiation, etc.
purchasing techniques and strategies
management of risks and supplier relations
company and professional event visits
balance between operational professionalization process aspects and academic contextualisation.
International sourcing and procurement manager; general purchasing manager; strategic purchases manager; supplier relations manager; tender manager; supplier risk manager; etc.
INTERNATIONAL BUSINESS NEGOTIATION – 100% IN ENGLISH
Goals: Working with international companies, being prepared to identify international business opportunities, understanding clients strategies and requirements, developing and proposing adequate and attractive responses. Managing and successfully concluding negotiations, through performing techniques, tools and attitudes. Ability to design, organize, implement, conduct and realize client’s expectations through efficient project management and leadership.
seminars managed by professionals in the art of international and multicultural negotiation
expertise and management of int. business development: sales
tenders, and legal aspects: (courses in English)
Jobs: Experts in International complex business development: sales engineer ; market development manager ; key account manager ; area manager ; project manager ; international procurement manager ; product manager ; export manager ; country manager ; etc.
COMPANY FINANCE AND DEVELOPMENT
To train operators to be drivers of company development and have a bold entrepreneurial mindset. To convert the current and forecasted figures of activity, the markets and the international environment into concrete information.
Real scenarios: tight deadlines, concurrent work, information to be found, crucial decisions, results addressed in operational details; multi-facetted theoretical input prompting personal reflection.
Assistant company head; administrative and finance manager; management audit-control; information systems consultant; business development consultant: feasibility, strategic directions; Business Unit manager, etc.
LOGISTICS (IN PARTNERSHIP WITH AN ENGINEERING SCHOOL: ENIM)
Train in industrial and supply chain management. Be a manager with strong potential, quickly operational, capable of managing a team and solving supply chain management problems.
Alternation between classes and case studies; professional speakers; cycle of lectures
Train students to manage brand visibility and profile on the internet. Indexing: develop digital purchasing and customer loyalty strategies; understand indexing techniques to increase website traffic and conversion rates. Social networks: develop content strategies, partnerships with influential you-tubers/bloggers, manage and drive the social networks of a brand or product.
Natural SEO and paid SEA
Social Media Optimisation
online editing techniques
B2C and B2B social networks
Jobs: Internet advertising planner; SEO/SEA (natural and paid) indexing manager; community manager; social media manager; etc.
TOURISM, CULTURE AND LIFESTYLE
Students familiarise themselves with the flourishing sectors of tourism, culture and lifestyle. Train professionals who are able to understand the specific features and assets of these three areas.
Centred on the combination of historical contextualisation and personal testimonies from professionals from the sectors of tourism and culture. Case studies (trends, innovations, sponsorship, etc.).
Tourism: Tailored tourism designer: high-end, themed, etc.
Culture: manager of museum boutiques, director of private cultural sites, private sponsorship manager, etc. Lifestyle: media affairs manager, etc.
Understand the main issues in the world of sport: organisation, communication, marketing, management, sponsorship. Experience, through real cases, the problematic issues within sport and apply efficient and innovative tools and solutions to them. Meet the professionals so as to optimise conditions of employability.
Sport is analysed from five different perspectives:
sport and careers
sport and media
sport and business
sport and trends
sport and values.
Manager in the following areas: sporting goods; federation; sports; events; partnerships; communication; sponsorship; equipment management; derived products; event competition; media and field events; etc.
DESIGN AND VALUE CREATION
Understand creative trends and tools for the purposes of brand and product differentiation. Experience the effects of the drivers of design creation: innovative, creative, aesthetic and functional experiences. Meet professionals so as to optimise conditions of employability.
Design is examined from six different perspectives:
graphics and logo
Design office; creation studio; strategic planning; brand & corporate identity; packaging; user experience; experiential communication; ambient designer; etc.
Train students in the specific features of the processes of innovation and value creation in the area of services, in B2C and B2B. Develop awareness of the specific issues inherent in services communication and marketing policies.
Alternation of classes and case studies covering the main dimensions (tactical and strategic) of services marketing.
Employers: service companies (private or public) and industrial companies developing product-related service strategies. Posts: customer relationship manager; operational marketing manager; e-commerce manager; product manager; etc.
Allow activity managers to present and analyse the financial dimension of their operations, with a view to clear decision-making. Provide access to the financial information required to uphold an operational project or to determine the viability of an investment.
practical approach and exposure to real situations:
operational decision-making under tight deadlines
confirming and finding information
results addressed in operational details.
Jobs: Business Unit operations manager (product, market), utilising sectoral or functional skills; operational audit; etc.